This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Analyst (CM) based in Brazil.
This role offers the opportunity to transform marketing data into actionable insights that improve campaign performance and business growth. You will analyze advertising initiatives, evaluate experiments, and develop recommendations that enhance customer acquisition strategies. Working with marketing, analytics, and business teams, you will help optimize reporting processes, attribution models, and budget management tools. The position combines analytical expertise, statistical thinking, and marketing knowledge to support data-driven decision-making. You will leverage modern analytics platforms and reporting tools to uncover opportunities and improve performance across global campaigns. This is an exciting opportunity for a detail-oriented analyst who enjoys solving complex problems and making measurable business impact in a remote environment.
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Analyst (CM) based in Brazil.
This role offers the opportunity to transform marketing data into actionable insights that improve campaign performance and business growth. You will analyze advertising initiatives, evaluate experiments, and develop recommendations that enhance customer acquisition strategies. Working with marketing, analytics, and business teams, you will help optimize reporting processes, attribution models, and budget management tools. The position combines analytical expertise, statistical thinking, and marketing knowledge to support data-driven decision-making. You will leverage modern analytics platforms and reporting tools to uncover opportunities and improve performance across global campaigns. This is an exciting opportunity for a detail-oriented analyst who enjoys solving complex problems and making measurable business impact in a remote environment.
Accountabilities
- Prepare analytical reports and performance summaries for advertising campaigns to identify optimization opportunities.
- Research campaign performance trends and develop actionable recommendations to improve key marketing performance indicators.
- Evaluate, monitor, and analyze A/B testing initiatives, providing accurate results and recommendations for future experiments.
- Track daily marketing and product performance metrics, identify significant deviations, and investigate the reasons behind performance changes.
- Analyze and improve attribution models, lifetime value (LTV) models, and marketing measurement approaches.
- Optimize marketing reports, dashboards, and budgeting tools to improve efficiency and decision-making.
- Collaborate with marketing and analytics teams to translate data insights into strategic recommendations.
- Support continuous improvement of campaign measurement processes and reporting frameworks.
- Use data-driven approaches to identify opportunities for improving acquisition, retention, and overall marketing effectiveness.
- Bachelor's degree in a technical, mathematical, economic, analytical, or related field.
- Strong proficiency in Google Sheets, including advanced functions and pivot tables.
- Good knowledge of BigQuery and experience working with large datasets.
- Strong understanding of mathematical statistics and its application in marketing analytics.
- Experience analyzing marketing campaigns, performance metrics, and business data.
- Familiarity with BI tools such as Tableau, Apache Superset, or similar platforms.
- English proficiency at B2 level or higher.
- Ability to analyze complex data, identify patterns, and communicate actionable insights clearly.
- Experience working with MS SQL is a plus.
- Basic knowledge of Python is an advantage.
- Familiarity with web analytics tools such as Google Analytics and Google Tag Manager is preferred.
- Experience with Google Ads platforms and campaign analytics is a plus.
- Availability to collaborate with international teams, preferably with at least 3 hours of overlap with team working hours.
- Fully remote full-time opportunity with flexibility to work from anywhere.
- 28 calendar days of annual vacation.
- 7 additional wellness days per year.
- Employee referral bonuses of up to $5,000.
- 50% coverage for professional training, international conferences, and industry events.
- Corporate discounts for English language learning.
- Health benefit support, including reimbursement options for eligible employees.
- Workplace setup support, including equipment and coworking or home office expense reimbursement.
- Internal recognition program with rewards, merchandise, team activities, and wellness benefits.
- Opportunity to work with international teams and develop expertise in global marketing analytics.