Director, Pharma GTM & Market Development

Role responsibilities

The Director will own the go-to-market strategy for a new pharmaceutical offering, focusing on positioning, pricing, and product direction. They will also be responsible for closing initial pilot agreements and building a scalable playbook for the commercial team.

Requirements

Candidates should have deep experience in the pharmaceutical industry with a strong network among brand marketers and executives. A proven track record of launching new offerings and the ability to articulate value to diverse buyers is essential.

Key skills

Pharma Experience, Market Development, GTM Strategy, Pricing Strategy, Product Management, Cross-Functional Collaboration, Stakeholder Engagement, Business Development, Sales Strategy, Compliance Knowledge, Customer Outcomes, Category Narrative, Pilot Management, Negotiation Skills, Relationship Building, Value Proposition

Keywords

Pharmaceutical Marketing, Patient Activation, Commercial Model, Advisory Board, Pilot Client, Market Access, DTC, HCP, Immunology, Oncology, Rare Disease, Compliance, Procurement, Brand Marketers, Innovation Directors, Sales Leadership, Healthcare Technology, SaaS Platform, Digital Health, Healthcare Experience, Market Development Strategy, Business Outcomes, Revenue Generation, Pipeline Health, Customer Engagement, Healthcare Organizations, Employee Resource Group, Diversity and Inclusion, Professional Development, Recognition Culture