Senior Marketing Operations Manager

Role responsibilities

The Senior Marketing Operations Manager will optimize the lead-to-revenue lifecycle and improve demand generation operations. They will define KPIs, build dashboards, and ensure strong alignment between marketing and sales teams.

Requirements

Candidates should have 7+ years of experience in marketing operations and a strong understanding of the lead-to-revenue lifecycle. Proficiency in Salesforce, SQL, and data visualization tools like Tableau is essential.

Key skills

Marketing Operations, Revenue Operations, Sales Operations, Lead-to-Revenue Lifecycle, Salesforce, Pardot, Marketo, SQL, Tableau, Data Analysis, Account Based Marketing, Multi-Touch Attribution, Gen AI, LLMs, Financial Advisory Services, Residential Real Estate

Keywords

SmartAsset, Financial Services, Demand Generation, Marketing Qualified Leads, Customer Segmentation, Behavioral Data, Firmographic Data, Intent Data, Google Ads, LinkedIn, Social Media, Operational Design Principles, Data Manipulation, Pipeline Analysis, Project Leadership, Marketing Analytics, Conversion Rate Improvement, Dashboard Creation, Sales Insights, Operational Scale