Performance Marketing, Operations & Transformation serves multiple stakeholders and diverse business goals across the Chase business. Guided by our overarching brand strategy and business partners’ objectives, we lead owned channel strategy & innovation, enablement & execution, and investment optimization to drive our shared performance goals.
As a Channel Marketing Senior Associate on the Channel Marketing team, you will be supporting the development and execution of customer journey strategies. In this role you will partner closely with LOB marketing teams to design, map, and implement impactful marketing campaigns. You will have a strong background in digital marketing strategy, a deep understanding of marketing technology, and a passion for leveraging data and analytics to drive performance. You should be a collaborative team member who can champion innovation, facilitate cross-functional partnerships, and serve as a subject matter expert in customer journey mapping and orchestration.
Job responsibilities:
- Partner with line of business marketing teams to design, map, and implement customer journey strategies that drive impactful and measurable marketing campaigns, ensuring campaign objectives are translated into actionable requirements.
- Recommend and implement data-driven marketing strategies for LOB teams, using insights, analytics, and performance data to optimize campaign effectiveness and customer outcomes.
- Leverage a deep understanding of marketing technology, emerging capabilities, and industry trends to create innovative, personalized customer experiences and maintain a competitive edge.
- Champion the use of advanced analytics, AI, and machine learning to deliver complex, personalized customer journeys at scale, driving product innovation and journey orchestration enhancements.
- Develop, maintain, and continuously improve journey playbooks, best practices, and templates to enable consistent, scalable, and easy adoption of journey strategies across the organization.
- Establish and track key performance indicators and success metrics for customer journeys, partnering with analytics teams to develop measurement plans, reports, and dashboards that inform future strategies.
- Partner with Performance Marketing Relationship Managers to design and implement an efficient engagement model for strategizing, planning, and requesting marketing journeys, with a focus on eliminating friction and streamlining processes.
- Facilitate cross-functional collaboration among marketing, product, analytics, and technology stakeholders to identify and remove barriers in customer journey planning and execution.
- Serve as a subject matter expert and advisor to LOB marketing teams on journey mapping, orchestration, campaign optimization, and the adoption of new technologies and best practices.
- Assess and optimize email contact management practices across multiple lines of business, recommending updates to business rules to improve performance and customer experience.
- Create and curate educational materials, training resources, and tools for a centralized hub to empower marketers in strategizing, planning, and executing customer journeys.
Required qualifications, capabilities and skills:
- Bachelor’s degree from an accredited institution.
- 3+ years of experience in marketing, digital strategy, or equivalent, with expertise in customer journey mapping, campaign planning, and analytics.
- Proven experience building and optimizing customer journeys and marketing strategies across multiple channels.
- Understanding of marketing technology platforms, data analytics, and emerging digital capabilities.
- Demonstrated ability to collaborate across functions and influence stakeholders at all levels.
- Foster a culture of innovation and experimentation by encouraging teams to test new approaches, share learnings, and continuously improve customer experiences.
- Excellent written and verbal communication skills, with the ability to distill complex concepts for diverse audiences.
Preferred qualifications, capabilities and skills:
- Experience in financial services or consulting.
- Familiarity with AI/ML driven marketing solutions and personalization strategies.