Associate Partner – AI-Driven Customer Growth & Marketing Transformation

**Introduction** A career in IBM Consulting is built on long-term client relationships and close collaboration worldwide. As enterprises rethink how growth is created in the age of AI, IBM Consulting is helping clients transform customer engagement, operations, and monetization through integrated business, technology, and AI transformation. At IBM, we believe the traditional boundaries between marketing, sales, service, commerce, and customer operations are rapidly disappearing. AI, real-time data, intelligent automation, and connected ecosystems are creating a new operating model for enterprise growth - one that requires strategic advisory leadership, operational transformation, and AI-enabled orchestration. Our teams help clients move beyond siloed transformation programs toward integrated growth systems that unlock measurable business value, improve customer outcomes, and create new monetization opportunities. This role is an opportunity to help define that future - shaping IBM’s offerings, influencing the market, and building the next generation of customer and marketing transformation consulting. **Your role and responsibilities** As an Associate Partner - AI-Driven Customer & Marketing Transformation, you will play a leadership role in shaping, selling, and delivering IBM Consulting’s next generation of customer and marketing transformation services. You will help clients redefine how growth is created across marketing, sales, commerce, service, and customer engagement - leveraging AI, data, intelligent workflows, and ecosystem partnerships to drive measurable business outcomes. This role combines executive advisory, business development, offering leadership, and market growth responsibilities. You will work directly with senior client executives to shape transformation agendas while also helping IBM evolve its consulting capabilities, market positioning, ecosystem strategy, and go-to-market motions. You will be expected to lead from the front in the market - developing client relationships, identifying strategic growth opportunities, shaping differentiated points of view, and building scalable offerings aligned to the enterprise growth priorities our clients are investing in. Your primary responsibilities will include: • Drive Transformation Initiatives: Define and execute strategic plans that drive business growth, improve customer engagement, and optimize commercial operations, leveraging expertise in digital commerce, business acumen, and change management. • Conduct Maturity Assessments: Evaluate current-state processes, identify growth opportunities, and develop future-state operating models that integrate digital sales channels, omnichannel commerce, and customer-centric engagement strategies. • Enable Platform Adoption: Facilitate the adoption of modern platforms, including CRM, CPQ, eCommerce, OMS, and customer data platforms (CDPs), to drive business transformation and growth. • Foster Cross-Functional Alignment: Collaborate with stakeholders to ensure alignment and agile delivery of transformation initiatives, driving business outcomes and customer value. • Develop Transformation Roadmaps: Create strategic plans that guide organizations through the transformation process, ensuring successful implementation and sustainable results. **Required technical and professional expertise** * Proven experience leading customer, marketing, digital, commerce, or enterprise growth transformation initiatives within a consulting or enterprise environment. * Strong business development and consultative selling experience with the ability to originate, shape, and close strategic consulting engagements. * Executive-level advisory experience engaging with senior business and technology stakeholders. * Deep understanding of customer growth, loyalty, customer engagement, media analytics, commerce transformation, monetization, or customer operations. * Experience developing transformation strategies, operating models, roadmaps, or value realization frameworks tied to measurable business outcomes. * Strong understanding of AI, automation, intelligent workflows, customer data ecosystems, and modern customer experience platforms. * Ability to connect business strategy, operational transformation, AI enablement, and technology ecosystems into integrated client solutions. * Strong executive communication, storytelling, and workshop facilitation skills. * Experience leading cross-functional teams and collaborating across consulting, technology, and operations organizations. **Preferred technical and professional experience** * Experience working with major customer and marketing technology ecosystems such as Adobe, Salesforce, Microsoft, SAP, Oracle, Braze, Sitecore, Optimizely, commerce platforms, CDPs, or media ecosystems. * Familiarity with AI-enabled marketing operations, customer orchestration, content supply chain transformation, personalization at scale, or agentic workflow solutions. * Experience developing industry-aligned consulting offerings or go-to-market motions. * Understanding of value-based commercial models, KPI benchmarking, experimentation frameworks, and transformation value realization. * Experience contributing to thought leadership, market POVs, conference speaking, or executive advisory content. * Strong network within customer transformation, marketing, digital commerce, customer experience, or AI ecosystems. IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.