Director, Audience Activation (Agencies)

Google Chrome Microsoft Edge Apple Safari Mozilla Firefox Director, Audience Activation (Agencies)Full-timeCareer Site Team: Sales Compensation: USD 117500 - USD 150000 - yearlyCompany DescriptionR26_0009133Hybrid: 1-2 days/week in office (200 West 41st Street FL 5, New York, NY 10036)(US role, candidates must reside in US at time of application to be considered for this role)Who We Are: MRI‑Simmons, a joint venture majority owned by NIQ, is the leading provider of insights on the American consumer. A leader in consumer insights for over 60 years, MRI‑Simmons possesses one of the few data sets widely used across the media ecosystem for consumer profiling, media planning, audience research, and insight‑driven audience development. Powered by address‑based probabilistic sampling, MRI‑Simmons measures real people, chosen at random, to represent the U.S. population in all its diversity—resulting in the most accurate view of the American consumer.What We Do:We empower marketers, advertising agencies and media companies to turn deep consumer understanding into smarter strategies, targetable segmentation, and more effective advertising campaigns across all media channels: linear TV, Connected TV, Digital, and Social. We enrich customer first-party data to enable more comprehensive consumer profiling and activation. Job DescriptionAbout this jobThe Director, Audience Activation will be a key player in leading the sales initiatives for MRI-Simmons to grow our Advanced Advertising business, with solutions including data enrichment and audience activation.  The ideal candidate will work collaboratively with the Media, Brand and Agency verticals to develop new sales opportunities, lead or participate in Advanced Advertising presentations, assist in developing new Advanced Advertising product initiatives, and finalize negotiations and contracts in relation to closing new business. This position will lead our engagement and penetration of Agency holding companies, specifically with Investment, Programmatic, Video and Activation teams, while supporting our relationships with their Client teams. Responsibilities:Revenue Growth & Deal LeadershipIdentify, develop, drive new business and upsell existing opportunities focused on audience activation, enrichment and data enablement.Manage end‑to‑end customer engagement, including strategy, discussions, proposal and presentations development, negotiation, and contracts where necessary Own commercial discussions and manage deal terms and conditions in partnership with internal stakeholders to ensure audiences meet customer needs to drive utilizationsClient & Partner EngagementLeverage strong, preferably existing, industry relationships across advertising and media agencies, and at times brands, and ad tech partners, with a strong focus on stakeholders in programmatic, digital, video, investment, and account teamsLead advanced advertising, audience activation, and other data‑driven proposals and presentations that clearly articulate the value of MRI‑Simmons audience intelligenceAct as a trusted advisor to customers by aligning MRI‑Simmons audience solutions to customer business, media, and campaign activation objectivesRequires approximately 25% travel; in-agency presence expected.Product & Go‑to‑Market CollaborationPartner closely with Commercial, Marketing, Operations and Product teams to provide client feedback and input that informs audience development and utilization prioritizationSupport the development of new data enablement and activation initiatives, partnerships, and go‑to‑market strategiesServe as a subject matter expert for advanced advertising and audience‑based activation, use cases, both external with customers and internal guiding sales colleagues on cross-team opportunitiesCoordinate outreach and engagement where needed with internal sales colleagues across all verticalsOperational ExcellenceManage internal sales and audience revenue tracking processes; ensure...