Senior/Staff Growth Designer

The role can be based in Prague, Brno, London or Dublin.
At Productboard, we just rebuilt our product from the ground up as an AI-native product system. Spark, the first agentic product system, changed what our product is — now we're changing how people discover, adopt, and pay for it. We're looking for an AI-first Growth Designer: someone who lives and breathes how products onboard, activate, and monetize users in the age of AI — a student of interaction patterns who has gone so deep on users that they've shaped what their team builds, not just how it looks. The bar we're setting is the one defined by the best AI-first product companies in the world — and we intend to raise it.

What you'd build

You'd own the design of the entire self-serve journey — from first touch to activated, paying team — in a product where AI agents are now the core experience. Specifically:

• An AI-first onboarding and activation flow. New users should hit their "it just works" moment with Spark in minutes, not days. You'll crack the cold start problem for an agentic product — what users see before they've entered any data, how they build trust in an agent's output, what earns the second session — and design the journey that gets them there.
• Growth patterns for an agentic product. Nobody has fully solved activation, habit, and expansion for agent-driven products yet. You'll define the patterns — living and breathing the evolving standards for how these products operate and build habits, from being inside the latest tools every day.
• The evidence base for what matters. You won't be handed a backlog — you'll shape it. You'll use product analytics, session data, user research, and Spark itself to find where the journey breaks, back your intuition up with numbers, and make the case for what the team works on next.
• A high-velocity experimentation practice. Hypothesis, prototype, experiment, learn — in days. AI has collapsed the cost of building and the floor for accessing data; you'll exploit both to run more shots on goal than any growth team we've competed with.
• Sign-up, trial, and monetization experiences. Every step from first touch to upgrade is yours to interrogate and improve — and when the fastest path is shipping a small change yourself, you're dangerous enough with AI coding tools to do exactly that.

About the role

At Productboard, we fundamentally believe the world's best products are created by product makers who possess an exceptionally deep understanding of their customers' needs. With Spark, we've rebuilt Productboard as an AI-native system that doesn't just store product work — it drives it. That transformation only wins if product teams everywhere can discover it, feel its value instantly, and grow with it — and that is the Growth team's mission.
Growth at Productboard sits at the intersection of design, product, data, and engineering. We're a product-led company, and the self-serve journey is our front door: every sign-up, trial, activation moment, and upgrade path is a design problem with a measurable answer. This role owns those problems end to end.
This is not a traditional design role where you hand off mockups. We're hiring for the way the best AI-first companies now operate: designers whose understanding of users runs so deep that they shape the roadmap, whose product intuition is strong and backed by data, and who use AI agents and tooling as daily collaborators — including to ship their own experiments when that's the fastest path to learning. You'll operate with significant autonomy — deciding what to work on based on evidence, not assignment — and with the accountability that comes with it.

Your responsibilities

• Own the design of the self-serve journey — website, sign-up, onboarding, activation, engagement, and monetization — and its key metrics.
• Proactively discover growth opportunities and shape the backlog: dig into product data, watch sessions, talk to users, and build the justification for what the team should work on next — rather than waiting to be told.
• Be the team's resident expert on interaction patterns in the age of AI: study how the best products onboard new users, solve the cold start problem, build trust in AI output, and convert — and translate what works into our journey.
• Design growth experiences native to an agentic product: how users first meet Spark, build trust in its outputs, form habits around it, and expand their teams onto it.
• Design and run experiments end to end: define the hypothesis, build the variant, instrument it, read the results, and decide what's next.
• Ship small changes yourself where it's faster — a sign-up flow tweak, onboarding copy, an upgrade prompt — moving ideas from Figma to prototype to live experiment with AI coding tools.
• Partner tightly with growth PMs, engineers, and data — and closely with the Product Executive team, including the VP of Growth — while being able to carry a workstream from insight to shipped experiment largely on your own.
• Raise the craft bar: even at experiment velocity, what we ship should feel considered, polished, and unmistakably Productboard.

About you

• 5+ years in product design with meaningful time on growth — activation, onboarding, monetization, or lifecycle — ideally in product-led B2B SaaS. We'll level the role (senior or above) to match your experience and the ownership you've carried.
• You're a nerd for how products grow. You deconstruct onboarding flows for fun, you have opinions on how the best AI products solve the cold start problem, and you maintain a running mental library of activation and monetization patterns — refreshed constantly, because you sign up for the newest tools the week they ship.
• Your product intuition has earned you a seat at the roadmap. You've flexed into PM territory — not by title, but because you understood users so deeply that you could identify what actually mattered and make the call on what to build next. You don't need a roadmap handed to you.
• You're data-literate and you back the feel up with numbers. You pull your own funnels, define success metrics for your work, and let evidence settle design debates — intuition opens the question, data closes it.
• You've operated in (or at the standard of) an AI-first company. AI isn't a feature you designed once; it's how you work. You use AI tools daily to research, prototype, build, and analyze.
• You're dangerous enough with AI coding tools to ship. When the fastest path to learning is making the change yourself — a sign-up tweak, a copy experiment, an interactive prototype in Claude Code or Cursor — you can do it. Code is a means for you, not the identity.
• You have a strong bias for action. Your default is to ship the smallest testable version this week, learn, and iterate — while knowing when a moment in the journey deserves deep craft.
• Excellent interaction and visual design skills, with a portfolio of shipped work that shows measurable impact on activation, conversion, or revenue — not just polished screens.
• You understand the business side of growth: pricing and packaging dynamics, conversion economics, and how design decisions ripple into revenue.
• Excellent communicator: you can present an experiment readout to executives as clearly as you can pair with an engineer on implementation.

What's in it for you?

• Design growth for the first agentic product system — a category being defined right now, with patterns nobody has established yet. Your work becomes the reference others copy.
• Operate the way the industry's best AI-first design teams do — with the autonomy, tooling, and velocity to match. This is where the next generation of growth designers gets built.
• Your users are product makers themselves — the most discerning, design-literate audience there is. When your onboarding works on them, it works.
• Be part of a mission-driven company in the middle of its boldest transformation, with the opportunity to directly shape how thousands of product teams adopt AI-first product craft.
• Collaborate with a talented, passionate team dedicated to making products that matter, together.

About Productboard

Productboard is the leading intelligent product management platform, used by 6,000+ companies including Salesforce, SAP, Autodesk, and Kroger. Headquartered in San Francisco, with engineering hubs in Prague and Brno. Backed by Index Ventures, Kleiner Perkins, Sequoia Capital, Bessemer, Tiger Global, and Dragoneer.
We've spent the last decade building the foundation for how product teams work. We're now in our 0-to-1 moment again, building Productboard Spark — the AI-first, agentic experience that turns raw feedback and signals into clear problems, strong specs, and faster execution. Spark is what powers everything you'd be working on.

Benefits include

• Stock options
• MacBook + 34" monitor
• Budget for online courses, books, and conferences
• 5 weeks of vacation + 9 sick days
• Volunteer days
• Carrot fertility benefits
• MultiSport card
• Flexible working hours and home office
• Parental benefits
• Language lessons
• Mental wellness program
• Free snacks, drinks, and catered lunches in our office

Relocation

If you're authorized to work in the EU and want to move to Prague or Brno, we offer a one-time relocation bonus of $6,000–$13,000 USD, depending on whether you're moving alone or with a partner or family.We're unable to provide visa sponsorship for this role.

Are you building with us?

If the work above is what you want to spend the next chapter of your career on, apply below!
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