Senior Director Consumer & Innovation Insight

Skip to main contentJobsContact UsJoin Talent NetworkSingle PositionView All JobsSenior Director Consumer & Innovation InsightIrving, TX, USAApply NowFind out how well you match with this jobUpload your resumeJob descriptionCompany and benefitsJob ID261668Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA! More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.#LI-SO1Come join the largest baking company in the world and our family of 20,000 associates nationwide! Top Reasons to Work at Bimbo Bakeries USA:Salary Range: $181,600 - $254,200Annual Bonus EligibilityComprehensive Benefits PackagePaid Time Off401k & Company Match Position SummaryThe Senior Director, Consumer Innovation & Insights is responsible for building a deep understanding of consumers, customers, and market trends to drive growth across BBU’s portfolio. This leader serves as the voice of the consumer and strategic partner to Marketing, Innovation, Category Leadership, Sales, and R&D, transforming insights into winning innovation, brand strategies, and business decisions.This role leads the development of a consumer-centric culture by integrating primary research, advanced analytics, AI-enabled insights, syndicated data, and future trend forecasting to identify growth opportunities and accelerate innovation. The Senior Director will establish the consumer and innovation learning agenda, lead a high-performing insights team, and ensure insights are translated into actionable recommendations that drive business results.Key Job ResponsibilitiesConsumer & Market Insights StrategyLead the enterprise-wide consumer insights strategy to create a consumer-obsessed organization.Develop a deep understanding of consumer behaviors, attitudes, needs, and motivations across categories, occasions, and demographics.Identify emerging consumer trends, cultural shifts, and market opportunities to inform long-term growth strategies.Translate complex data into clear, actionable business recommendations for executive leadership.Innovation & GrowthLead insights for the innovation pipeline, from early-stage opportunity identification through commercialization.Develop and manage innovation learning agendas that support breakthrough and incremental innovation.Partner with Marketing, Category Leadership, and R&D to evaluate concepts, product ideas, packaging, pricing, and go-to-market strategies.Drive future-focused opportunity assessments and whitespace identification to fuel sustainable growth.Research & Analytics LeadershipOversee qualitative, quantitative, syndicated, and advanced analytic research programs.Leverage AI-enabled tools, predictive analytics, and emerging technologies to enhance speed, quality, and scalability of insights.Establish best practices, governance, and methodologies to ensure research excellence and data integrity.Integrate multiple data sources into a cohesive view of consumer behavior and business performance.Strategic Business PartnershipServe as a trusted advisor to senior leaders on consumer trends, innovation opportunities, and strategic decisions.Influence portfolio strategy, brand positioning, and investment prioritization through evidence-based recommendations.Partner closely with Sales, Category Management, Customer Planning, Supply Chain, and Finance to align consumer insights with business objectives.Present findings to executive leadership, providing clear recommendations and implications.Team Leadership & Capability BuildingBuild, develop, and lead a high-performing Consumer...