Senior Product Marketing Manager

Google Chrome Microsoft Edge Apple Safari Mozilla Firefox Senior Product Marketing ManagerFull-timeEmployee Status: RegularRole Type: HybridDepartment: Marketing and CommunicationsSchedule: Full TimeCompany DescriptionExperian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries. Job DescriptionWe're looking for a Senior Product Marketing Manager to join our Consumer Services function, to lead the strategy behind some of our most important consumer-facing propositions.You'll be responsible for understanding our customers better than anyone else, identifying where we can create the most value, and turning that insight into clear product positioning, compelling propositions and successful go-to-market plans. You'll partner closely with Product teams from the earliest stages of development, helping shape priorities, influence what gets built, and ensure every launch delivers meaningful customer and commercial impact.This isn't a role focused solely on messaging and launches. Instead, you’ll be a strategic partner to Product, bringing together customer insight, market understanding and commercial thinking to guide decisions, define opportunities and drive adoption. You'll have the autonomy to own your area, make prioritisation calls, and influence teams across the business through clarity, evidence and customer truth. What you will own:Proposition & positioning leadershipOwn the definition of target customer segments, primary use cases, and value propositions for your product areaDefine and evolve the product’s differentiating attributes and ensure they strengthen the wider product and brand ecosystemMake clear recommendations on who to prioritise and who not to, based on customer value, strategic fit, and commercial impactTranslate complex product capabilities into clear, benefit-led narratives that drive understanding, trust, and adoption Go-to-market & adoptionLead go-to-market strategies for new products, features, and proposition changes, from early definition through launch and optimisation Product Marketing Best Practice  Partner with Product, Marketing, Analytics and Research to deliver customer and commercial outcomes.Present recommendations with clarity, influence senior stakeholders and ensure consistent positioning across every touchpoint.Use AI and emerging technologies to accelerate customer insight, proposition development and go-to-market execution.QualificationsProven experience in product marketing, product strategy, or customer-led marketing in a B2C, digital, or service-oriented businessStrong track record of defining propositions, positioning, and go-to-market strategies that drive customer adoptionDeep understanding of customer insight, experimentation, and data-informed decision makingAbility to distil complex concepts into clear, compelling narrativesStrong collaboration and stakeholder management skills in matrixed environmentsComfortable operating with autonomy, ambiguity, and accountabilityAdditional InformationBenefits package includes:Hybrid working - 40% office basedGreat compensation package and discretionary bonusCore benefits include Pension, Bupa healthcare, Sharesave Scheme and more25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Experian is also proud to be an Equal Opportunity and...