Marketing Manager

#LI-OD1 #LI-Hybrid

The Marketing Manager develops and executes strategic, region-specific marketing plans that advance CBIZ’s brand, client engagement, and growth. This role partners closely with office, service line, regional, and industry teams to deliver cohesive campaigns, high‑impact events, and measurable results.

Essential Functions and Primary Duties

Strategy and planning

• Build and execute a marketing and communications plan aligned to regional priorities and enterprise campaigns.
• Support annual planning and budgeting; prioritize initiatives with local and industry leadership.

Campaigns and digital

• Lead integrated campaigns across email, web, social, and paid channels; ensure consistent messaging and brand standards.

Events and sponsorships

• Plan and manage seminars, conferences/tradeshows, sponsorships, and CBIZ‑hosted events end‑to‑end (logistics, vendors, run‑of‑show).
• Coordinate pre/post‑event outreach and follow‑up

Measurement and optimization

• Track, measure, and communicate performance (pipeline, engagement, leads, wins); use insights to refine plans.

Collaboration and coordination

• Partner across services, regions, and industries to align priorities and share best practices.
• Serve as liaison between office/industry teams and the broader marketing organization.

Stakeholder engagement

• Build strong relationships with internal leaders and external partners; gather feedback to improve programs.

Team leadership

• Provide direction to junior team members and cross‑functional contributors; foster a collaborative, results‑driven culture.

 

Preferred Qualifications

• Bachelor’s degree in marketing, Business, Communications, or a related field.
• 7+ years of experience in marketing, with a preference for B2B and professional services experience.
• Proven ability to manage and execute integrated marketing campaigns.
• Strong understanding of digital marketing tools and platforms, including CRM and marketing automation.
• Excellent communication, organizational, and project management skills.
• Ability to analyze data, draw insights, and translate them into actionable strategies.
• Experience collaborating across functions and managing stakeholder relationships.
• A proactive, solution-oriented mindset and a passion for growth and innovation.

Minimum Qualifications 

• High School Diploma (or GED)
• Must have and preserve required licenses
• Proficient use of applicable technology
• Demonstrated ability to communicate verbally and in writing with all levels of an organization, both internally and externally
• Ability to travel as required by business