Growth Marketing Lead
No longer listedThis position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Growth Marketing Lead based in Canada.
This role offers the opportunity to lead growth strategy for a rapidly evolving financial technology platform, combining performance marketing, AI-powered systems, and data-driven experimentation.
You will own the full growth engine, from paid acquisition and attribution to SEO, creative testing, and scalable marketing workflows.
The position is designed for a hands-on growth leader who thrives on building systems, improving efficiency, and driving measurable business outcomes.
You will work across marketing, product, lifecycle, and external partners to create acquisition strategies that continuously compound over time.
This role requires a strong operator mindset, where automation, experimentation, and AI-native processes are used to unlock greater speed and impact.
It is an ideal opportunity for someone who enjoys ownership, ambiguity, and building the next generation of growth infrastructure in a high-growth environment.
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Growth Marketing Lead based in Canada.
This role offers the opportunity to lead growth strategy for a rapidly evolving financial technology platform, combining performance marketing, AI-powered systems, and data-driven experimentation.
You will own the full growth engine, from paid acquisition and attribution to SEO, creative testing, and scalable marketing workflows.
The position is designed for a hands-on growth leader who thrives on building systems, improving efficiency, and driving measurable business outcomes.
You will work across marketing, product, lifecycle, and external partners to create acquisition strategies that continuously compound over time.
This role requires a strong operator mindset, where automation, experimentation, and AI-native processes are used to unlock greater speed and impact.
It is an ideal opportunity for someone who enjoys ownership, ambiguity, and building the next generation of growth infrastructure in a high-growth environment.
Accountabilities
- Own paid acquisition strategy across channels including Google, Meta, Reddit, influencer partnerships, and connected TV, managing budgets, targeting, creative direction, and performance goals.
- Build and improve AI-native growth systems that automate workflows, increase output, and create compounding improvements across acquisition, creative production, lifecycle marketing, and attribution.
- Develop, test, and optimize direct-response creative including advertising concepts, messaging, scripts, landing pages, and conversion strategies.
- Establish and maintain a strong attribution framework that connects marketing investment to measurable business outcomes and incremental growth.
- Oversee SEO and content acquisition strategies by collaborating with internal teams and external partners to improve organic visibility across search and emerging AI-powered discovery platforms.
- Partner with lifecycle marketing teams to improve retention, reactivation, and engagement initiatives through coordinated growth systems.
- Analyze performance data, identify opportunities, and make strategic decisions that improve CAC, ROAS, conversion rates, and channel efficiency.
- Create rapid experimentation cycles focused on learning, iteration, and measurable impact rather than lengthy planning processes.
- Work directly with marketing tools, AI platforms, analytics systems, and automation workflows to personally drive execution and optimization.
- Take full ownership of growth outcomes by identifying priorities, creating solutions, and delivering results with a high degree of autonomy.
- 5+ years of experience in performance marketing, growth marketing, or marketing engineering roles within consumer SaaS, fintech, marketplaces, or direct-to-consumer businesses.
- Proven experience owning growth metrics and delivering measurable improvements in acquisition, revenue, CAC, or ROAS.
- Strong understanding of paid acquisition channels, including Google Ads, Meta, Reddit, influencer marketing, and other digital growth channels.
- Experience building and managing attribution frameworks that connect marketing spend with incremental business outcomes.
- Ability to create and evaluate high-performing marketing creative, including ad copy, messaging, hooks, and landing page experiences.
- Strong systems-thinking mindset with the ability to design workflows, automation processes, and scalable marketing operations.
- Hands-on experience using AI tools, automation platforms, LLM-based workflows, or other emerging marketing technologies.
- Proven ability to build and launch real-world systems and processes that improve team efficiency and performance.
- Comfortable operating in fast-moving environments with high ownership, uncertainty, and rapidly changing priorities.
- Strong analytical skills with the ability to interpret data, identify insights, and make informed decisions.
- Excellent communication and collaboration skills, with the ability to work effectively across marketing, product, and external partners.
- Bonus: Experience with crypto, fintech, AI-native companies, product-led growth organizations, or building growth functions from the ground up.
- Competitive salary range of approximately $160,000 – $188,300 USD.
- Equity participation opportunities.
- Fully remote work environment with flexibility across locations.
- Medical, dental, and vision insurance coverage.
- 401(k) retirement benefits.
- Life insurance coverage.
- Paid time off and flexible vacation policies.
- Opportunity to work on innovative AI-powered growth systems and emerging technologies.
- High ownership role with significant impact on company growth strategy.
- Collaborative environment with talented teams focused on experimentation and continuous improvement.
As a Growth Marketing Lead, you will own the strategy and execution of scalable acquisition initiatives, building systems that improve marketing efficiency and drive sustainable growth. You will combine performance expertise, creative thinking, analytics, and AI-enabled workflows to optimize the entire customer acquisition funnel.
Requirements
The ideal candidate is a highly analytical and hands-on growth marketer with experience scaling acquisition programs and building efficient marketing systems. You should be comfortable operating independently, experimenting quickly, and using technology to improve how growth teams work.