Director, Product Marketing Strategy & GTM Execution, Employee Success

Join the Employee Success team as the Director of Product Marketing Strategy & GTM Execution, where you will lead the strategy, narrative, governance, and execution of enterprise go-to-market initiatives that drive awareness, engagement, adoption, and measurable impact across JPMorganChase. This role is accountable for translating product value, employee needs, and business priorities into clear, consistent messaging, integrated launch plans, channel strategies, executive communications, reusable toolkits, and operating cadences that enable teams to move faster with greater clarity and consistency.

Job Responsibilities 

• Lead end-to-end GTM strategy and execution for Employee Success initiatives, aligning stakeholders, messaging, enablement assets, channels, launch plans, and success metrics to drive adoption and continuous improvement.
• Own the GTM narrative and messaging architecture, including value propositions, message maps, executive talk tracks, FAQs, launch narratives, and reusable positioning frameworks for diverse employee and stakeholder audiences.
• Oversee the strategy, recommendations, and performance management of digital and traditional channels to create a unified, seamless employee experience across entry points and advance the organization’s omni-channel approach.
• Translate strategy, product value, and employee outcomes into integrated communications plans spanning leadership updates, launch communications, enablement materials, change moments, and clear calls to action.
• Lead executive and strategic communications for high-visibility launches and priorities, including senior leader narratives, talking points, presentation frameworks, anticipated Q&A, and decision-ready materials.
• Establish and run GTM governance, intake, prioritization, approval workflows, tooling, playbooks, and a launch source of truth to improve consistency, speed, quality, and accountability across initiatives.
• Manage the communications, marketing, and product marketing inventory, ensuring materials, templates, toolkits, and assets remain current, accessible, reusable, and aligned with brand, employee experience, and channel standards.
• Partner with HR/Employee Experience, Strategy, Marketing, Communications, Content, Change Management, Product, Customer Success, Analytics, Research, and Design teams to align messaging, readiness, launch execution, and feedback loops.
• Use employee insights, market trends, adoption signals, utilization data, engagement metrics, and stakeholder feedback to refine messaging, strengthen credibility, improve channel performance, and continuously optimize GTM execution.
• Build an editorial rhythm and operating cadence with key stakeholders, prioritizing the highest-impact communications and ensuring timely delivery against GTM milestones.
• Drive adoption of approved messaging and launch materials, reducing rework, increasing leadership alignment, improving readiness, and strengthening comprehension in high-visibility moments.

Required Qualifications, Capabilities, and Skills 

• 10 + years of experience in business operations, strategy, consulting, product marketing, integrated communications, technology product storytelling, or strategic communications.
• Proven leadership in GTM strategy, launch orchestration, narrative development, executive communications, or cross-functional program leadership.
• Demonstrated ability to translate complex strategy, product value, and employee or client outcomes into crisp, executable narratives and clear calls to action.
• Experience building messaging architectures, positioning frameworks, communications plans, toolkits, and reusable enablement assets for complex, multi-stakeholder initiatives.
• Strong ability to influence without authority, align senior stakeholders, frame trade-offs, and drive decisions in a highly matrixed environment.
• Executive-grade writing, presentation development, and communication skills, including launch narratives, leadership talking points, FAQs, playbooks, and decision-ready materials.
• Operational rigor across governance, standards, intake, prioritization, approval workflows, editorial cadences, and work management tools.
• Metrics-driven mindset with experience defining, tracking, and reporting adoption, utilization, engagement, communications effectiveness, and feedback quality.
• Comfort operating in ambiguity, building structure, managing competing priorities, and driving continuous improvement at scale.

Preferred Qualifications, Capabilities, and Skills 

• Bachelor’s degree in Marketing, Communications, Business, Strategy, or a related field.
• Experience with employee, consumer, B2B, enterprise, or platform-level marketing and communications.
• Experience supporting a multi-product portfolio, platform-level narrative, or enterprise GTM organization.
• Experience with omni-channel campaign execution, integrated launch plans, enablement practices, and field or end-user adoption strategies.
• Familiarity with work management and collaboration platforms such as Jira, Monday, Airtable, or similar tools.
• Strong narrative strategy, message mapping, editorial judgment, and executive storytelling skills paired with disciplined execution under tight timelines.
• Demonstrated use of data, insights, proof points, and feedback loops to strengthen message credibility and improve execution.