Pipeline Marketing Specialist - EMEA

Google Chrome Microsoft Edge Apple Safari Mozilla Firefox Pipeline Marketing Specialist - EMEAFull-timeTime Type: Full TimeDepartment: MarketingLocation: Spain - Adjunct Office Compensation: EUR 42000 - EUR 50000 - yearlyCompany DescriptionQAD is building a world-class SaaS company, providing enterprise software solutions globally. We are a virtual-first company, enabling our team to work primarily from home, while fostering a collaborative culture focused on growth, innovation, and well-being. We value diversity and strive for an inclusive environment where everyone feels empowered to contribute to our success.Job DescriptionQAD is looking for a hands-on, execution-focused Pipeline Marketing Specialist to drive our EMEA account-based marketing (ABM) and revenue marketing programs. This role sits at the intersection of demand creation and demand capture, with a heavy immediate priority on demand capture to maximize current in-market intent.You won't be measured on superficial form fills or vanity MQL counts.  You will be directly accountable to pipeline health, account activation, and sales alignment.Logistics & LocationLocation: Remote within Spain, with Barcelona designated as the strongly preferred hub. Candidates must reside in Spain, near a major hub airport, and with no need for sponsorship.Travel: Light to moderate (10–20%) for team summits, planning sessions, and field events.Key ResponsibilitiesDemand Capture & Execution: Run integrated, multi-channel campaigns across paid media (LinkedIn, Google), email, content syndication, webinars, and events. Prioritize intent-triggered outbound and retargeting to activate accounts already in-market.ABM Campaign Management: Own day-to-day execution of ABM programs. Monitor intent and buying signals to trigger coordinated sales and marketing plays.BDR & Sales Alignment: Serve as the daily bridge to the BDR team. Deliver real-time intent briefings, coordinate outreach timing, and track account follow-up rates.Data & Attribution Discipline: Maintain strict campaign instrumenting in Salesforce (UTMs, campaign statuses, and attribution tracking) to ensure flawless pipeline data.QualificationsWhat You’ll BringExperience: 3+ years of B2B enterprise software or SaaS demand generation/ABM execution experience. (Experience in manufacturing, supply chain, or ERP software is a major plus) .Core Tech Stack: Hands-on proficiency with Salesforce and ABM platforms (e.g., 6sense, Demandbase, Terminus) is required.Note: While we use Marketo for automated workflows, deep or advanced Marketo expertise is managed by our central Marketing Operations team and is not a strict prerequisite for this role.Data-Driven Mindset: Strong instincts for data hygiene, target account tracking, and interpreting pipeline performance dashboards.AI Curiosity: Familiarity with leveraging AI tools for content drafting, personalization, or campaign optimization is highly valued.How Success is MeasuredThis role is accountable to pipeline outcomes, not activity metrics. Primary KPIs include:Pipeline sourced from marketing programs (quarterly targets set with Pipeline Marketing Manager)Account engagement rates across ABM programsMarketing database health: data accuracy, enrichment coverage, and contact-to-account match ratesCampaign launch timeliness and attribution accuracy EducationBachelor’s degree in Marketing, Business, Communications, or a related field. Equivalent hands-on experience considered.Why Join QADBe part of a high-impact marketing team at a pivotal growth moment – with a newly launched product and a clear mandate to build a modern, pipeline-accountable marketing motion.Work in a role where your campaigns connect directly to revenue outcomes that leadership cares about – not a vanity metrics dashboard.Gain deep hands-on experience across ABM, demand generation, and marketing operations in the complex ERP and manufacturing software space.Collaborate closely with sales and BDR teams in a...