Idera, Inc • Remote • Full-time
About the Role
We are looking for a Senior Product Marketing Manager to own how developers discover, understand, and fall in love with our APIs. This is a hands-on, high-craft role for someone who's spent real time writing JavaScript code, thinks like a developer, and has genuinely strong opinions about docs, DX, and content. You will translate deep technical capability into positioning, messaging, and content that resonates with a skeptical, detail-oriented developer audience, and you will do it with excellent writing and a sharp eye for UX. This role sits at the intersection of product, sales, and marketing. You will work closely with product managers and engineers to understand what we are building, and with the broader marketing team to turn that understanding into positioning, launches, and content that developers actually want to read.
What You will Do:
About the Role
We are looking for a Senior Product Marketing Manager to own how developers discover, understand, and fall in love with our APIs. This is a hands-on, high-craft role for someone who's spent real time writing JavaScript code, thinks like a developer, and has genuinely strong opinions about docs, DX, and content. You will translate deep technical capability into positioning, messaging, and content that resonates with a skeptical, detail-oriented developer audience, and you will do it with excellent writing and a sharp eye for UX. This role sits at the intersection of product, sales, and marketing. You will work closely with product managers and engineers to understand what we are building, and with the broader marketing team to turn that understanding into positioning, launches, and content that developers actually want to read.
What You will Do:
- Own positioning and messaging for our API products, grounded in a real understanding of the technical capabilities and how developers evaluate them.
- Plan and execute product launches and feature announcements, from technical narrative to go-to-market assets.
- Write high-quality, developer-facing content: landing pages, launch posts, comparison pages, email sequences, in-product copy, and sales enablement materials.
- Partner with product and engineering to develop deep product knowledge. You should be comfortable reading docs, testing the API yourself, and asking sharp technical questions.
- Collaborate with the docs/DX team to improve the developer journey: onboarding flows, quickstarts, and the overall experience of evaluating and adopting the API.
- Conduct win/loss analysis, customer interviews, and competitive research to sharpen messaging and inform roadmap conversations.
- Define and track the metrics that matter for product marketing: activation, adoption, and content performance.
- Act as the developer's internal voice and the product's external voice.
- 5+ years in product marketing, developer marketing, or a closely related role, ideally at a company selling to developers.
- A technical or highly technical background (prior experience as a developer, solutions engineer, technical writer, or similar is strongly preferred. You should be able to read code and hold your own in a technical conversation).
- Exceptional writing skills. You can turn complex technical concepts into clear, compelling, jargon-free content, and you genuinely enjoy the craft of writing.
- A strong sense of UX and content design: you think about how information is structured and consumed, not just what it says.
- Native or near-native English fluency and excellent verbal communication skills.
- A proactive, self-directed attitude. You spot opportunities, propose solutions, and move projects forward without needing detailed direction.
- Comfort working independently with minimal supervision, while staying aligned with team goals and priorities.
- Strong cross-functional collaboration skills, especially with engineering and product teams.
- Experience marketing APIs, developer tools, or infrastructure products.
- A portfolio or writing samples that demonstrate technical storytelling (blog posts, docs, launch pages, etc.).
- Familiarity with API documentation tools, developer portals, or SDKs.
- Experience running developer community programs, hackathons, or technical events.
- Ability to work US hours