Video & Photography Regional Marketing, Senior Executive
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Job Summary:
Targeting a diverse range of Video & Photography creators such as online livestreamers and professional filmmakers in the SEA (Southeast Asia) region, you will lead the demand creation, customer engagement & customer centric communication for Sony's products for video & photography. Contribute to the growth of Sony's business through community cultivation & engagement activities, which deeply aligns to the characteristics and needs of each creator segment.
Main Responsibilities:
Analyze the overall Video & Photography market (such as livestreaming / filmmaking creator market) including growth opportunities, trends, key players, creator segments, production workflows and equipment selections amongst video creators.
Formulate a comprehensive marketing strategy, activity roadmap & content strategy across the SEA region to enhance the brand value, engage with creators & drive sales conversions.
Develop customer-centric communication strategies & oversee the development and localisation of assets for demand creation, engagement & B2B assets.
Regularly review content performance, deriving actionable insights to continuously refine communication approaches and enhance audience engagement through a continuous improvement (PDCA) approach.
Lead the product launches for video & photography related products, including positioning, messaging, content creation and campaign planning, before transitioning execution to local branches.
Provide necessary marketing assets (toolkits, case studies, training materials, etc.) to in-country marketing teams to enable effective demand creation activities and promote knowledge transfer.
Collect and analyze market feedback (customer voices, competitive information, measure results, etc.) from each country branch and share it with stakeholders at headquarters and the Asia division (product business supervision department) to provide input for product development and business strategy.
Required Qualifications:
Min 2-3 years experience in marketing, business development or customer support experience preferably relating to video or photography market or products.
Analytical and demonstrated past experiences in strategy formulation.
Demonstrated ability to translate product capabilities into compelling, value-driven narratives that resonate with different customer segments and Communities of Interest (COIs).
Excellent project management skills, with the ability to manage multiple priorities, coordinate cross-functional stakeholders, and deliver results within tight timelines.
Preferred Qualifications:
Practical marketing experience in the SEA (Southeast Asia) market for video equipment.
Good understanding of the needs and trends of various content creator segments.
Experience or interest in video production (shooting, editing, etc.).
Experience in planning and managing product launches and go-to-market communication strategies is highly desirable.
Marketing content experience in professional and B2B
Benefits you will have:
Flexible work arrangement (because we understand Life happens)
Comprehensive medical benefits (including physical health screenings and term life insurance benefits)
AWS and variable bonus
Special staff purchase rates
Flexible benefits (so you can claim for that staycay or gym membership you’ve been eyeing)
Corporate social responsibility time off for 1 day each year to volunteer for a charity of your choice
Milestone gifts (such as long service award and marriage gift because we want to celebrate both your professional and personal milestones)
Wellness activities to promote healthy lifestyles
Curated training programmes to encourage continuous professional development.
At Sony, we strive to create a place for you to realise your potential and inspire you to make positive impact through innovation, smart collaboration and boundless curiosity. We are looking for people who believe that they can enrich lives and help us achieve our purpose – fill the world with emotion, through the power of creativity and technology.