You will manage designated corporate accounts, develop and solicit new business, drive total hotel revenue from rooms, catering, and F&B outlets, address business needs, explore new opportunities, and expand existing business through promotional efforts and sales channels. As a Senior Sales Manager, you’re not just generating and managing group sales – you’re spreading the light and warmth of hospitality by delivering memorable experiences that make the stay for every guest.
Represent the hotel to prospective clients: Serve as the primary point of contact for customers seeking group rooms, meeting space, and food and beverage services
Drive new business opportunities: Respond to inquiries, initiate outreach, qualify leads, and solicit potential clients through proactive sales efforts
Manage the full sales cycle: Conduct site visits, entertain clients, prepare proposals, determine rates, negotiate contracts, and service accounts through fulfilment
Develop strategic sales plans: Create and execute strategies to achieve or exceed revenue and room night goals, adjusting based on performance and market conditions
Analyse sales performance: Evaluate lost business reports and identify opportunities to strengthen conversion and competitiveness
Support exceptional service delivery: Collaborate across departments to coordinate the fulfilment of contracted services and uphold the highest standards of client satisfaction
Inspire and develop the team: Supervise and support team members, monitor performance, provide coaching, and foster a positive and productive work environment
Diploma or degree in Hospitality, Business, or related field
Minimum 3 years of experience in hotel Corporate, MICE, or Group room sales
Proven track record in driving revenue and managing key accounts
Strong negotiation, presentation, and relationship-building skills
Technical proficiency in hotel systems (e.g., Delphi, Salesforce, OnQ, Market Planner Survey)
Ability to analyze sales data and market trends to inform strategy
Excellent communication and leadership skills with a collaborative mindset