Marketing Operations Manager

Marketing Operations Manager LocationUnited States - RemoteEmployment TypeFull timeLocation TypeRemoteDepartmentDemand GenerationCompensationBase Saalry $107.1K – $140K • Offers Equity • Offers BonusAbout Viz.aiViz.ai is the leader in building and deploying AI-powered Care Pathways and helping doctors do their work. The Viz Platform is deployed in 2,000 hospitals across the United States and trusted by many of the leading life sciences companies. The platform uniquely combines real-time, multimodal clinical data with deep clinician engagement to detect disease earlier, coordinate care teams, and help ensure patients receive the right treatment faster. Viz.ai was the first company to be awarded CMS reimbursement for AI and is ranked the #1 Healthcare AI Platform by hospitals and health systems in the Black Book Research survey. For more information, visit Viz.ai.The Role: As a Marketing Operations Manager, you'll play a crucial role in maximizing the impact of our marketing efforts by managing key systems, segmentation, data, and the lead management process. You’ll ensure leads and campaign responses are processed efficiently, marketing data is accurate and actionable, and the marketing tech stack is optimized to support pipeline growth. If you're the kind of person who sees a manual process and immediately starts sketching a better one, embraces AI tools and automation as a force multiplier and brings a strong blend of operations, project management, technical, and analytical experience, we want to hear from you.You will:Own the lead management process including scoring, MQL lifecycle and follow-up SLAs. Partner with marketing, sales, sales ops and rev ops to monitor lead quality and optimize conversion.Design & maintain audience segmentation frameworks to power campaigns. Process event and campaign lists, use AI and enrichment tools to identify ICP contacts, and continuously refine audiences based on performance data, sales feedback, and business priorities.Maintain campaign data integrity, ensuring campaign responses, attribution and lead disposition data is captured cleanly and consistently. Partner with RevOps to keep performance visible and actionable.Administer and optimize the marketing tech stack (Pardot, Salesforce, website chat, ZoomInfo, LinkedIn Sales Navigator), driving utilization and partnering with vendors on new capabilities and best practices.Leverage AI tools and agents to streamline workflows, improve productivity, and enhance the quality and speed of marketing operations.What success looks like:Lead routing, scoring, and follow-up SLAs are running efficiently with lead quality and conversion rates trending positively.Dashboards are monitored regularly, with campaign performance, attribution and pipeline contribution tracked and trusted and positive momentum shared regularly.The marketing database is clean, enriched, and aligned to ICP criteria, with new contacts processed accurately and efficiently.Segmentation is maintained and automated so the right audience receives the right message at the right time.The marketing technology stack is optimized, well adopted and supporting campaigns.Processes are documented, scalable, and proactively improved as business needs evolve.We are looking for:At least 3 years of experience in marketing operations, ideally in a B2B SaaS or healthcare technology environmentHands-on experience with marketing automation and CRM platforms, with a strong understanding of lead management, campaign operations, data quality, and reporting best practices. Experience with Pardot and Salesforce is strongly preferred.Demonstrated ability to manage multiple projects and priorities while maintaining strong attention to detail and execution quality.A proactive, self-directed approach to problem solving, with the ability to quickly understand business context and apply learnings across initiatives.Experience using AI tools, automation platforms, and modern productivity technologies to improve...