WHO YOU’LL WORK WITH
APLA (Asia Pacific & Latin America) is one of Nike’s most vibrant and culturally rich geographies. It spans fast-growing markets across Asia-Pacific, India, and Latin America, each with unique consumer behaviors, digital ecosystems, and cultural touchpoints. This diversity makes APLA a powerhouse for innovation and storytelling, where local relevance meets global brand vision.
Media in APLA is integrated, agile, and deeply localized, designed to connect with consumers in meaningful ways across multiple territories. This position will lead the Media function in Korea. It is a critical part of the Korea Brand Marketing organization, a team that works cross-functionally to activate Marketing programs that help propel our Brand and Business into the future. Media execution in Korea requires partnerships between Geo, Territory, and Global teams, cross-functionally with Brand, Creative, Digital Marketing, Retail and our Direct Business teams. This role will report to the Senior Director, Brand Marketing based in Korea and partner with our local Media agency, local Brand Marketing team, local Business Teams in addition to our Geo Nike teams across Media, AdTech and Media partners.
WHO WE ARE LOOKING FOR
An experienced Integrated Media Marketing Director will play a critical role within Nike Korea’s Brand Marketing team, leading the development and execution of world-class paid media strategies that amplify brand storytelling and drive measurable business growth. This leader brings a strong curiosity for consumer insights and stays at the forefront of evolving media trends, using data, testing, and continuous optimization to unlock new opportunities. They collaborate closely with brand, creative, and cross-functional partners to build integrated marketing plans that authentically connect with consumers. With a deep understanding of the media landscape, this individual leads a high-performing team, fosters strong agency partnerships, and champions a team-first culture. The role requires balancing strategic vision with hands-on execution, ensuring innovative, insight-driven campaigns that deliver best-in-class results.
- 10–15 years of digital/online marketing experience, with expertise across full-funnel paid media channels in an e-commerce environment with Bachelor's degree in marketing, or equivalent.
- Proven ability to lead paid media strategy and execution, delivering against KPIs such as revenue growth and ROAS (Return On Ad Spend)
- Strong data-driven mindset, leveraging insights, testing frameworks, and performance analysis to optimize campaigns
- Deep knowledge of the media and advertising landscape, with experience building integrated marketing plans in collaboration with cross-functional teams
- Demonstrated leadership in matrix organizations, including people management and agency partnership oversight
- Experience managing large marketing budgets with a track record of delivering measurable business impact
- Consumer-first approach with strong cultural awareness, excellent communication skills, and a collaborative, team-oriented mindset
- Fluency in both Korean and English, with strong communication skills and a collaborative, team-oriented, consumer-first mindset
WHAT YOU’LL WORK ON
As the Integrated Media Director, you will set strategy and oversee media activation across Korea, ensuring alignment with cross-functional marketing journeys. You will lead integrated paid media efforts across Brand, Sport, and Product, leveraging data and technology to optimize performance and drive seamless consumer experiences across Nike’s Owned ecosystem.
- Lead and mentor the integrated media team (2 direct reports), driving team development, ways of working, and a strong team culture
- Partner with media agencies to develop and execute integrated strategies aligned with brand and business priorities and KPIs
- Drive Always On/365 and key consumer moments in close partnership with business teams
- Monitor campaign performance regularly, identifying trends, successes, and opportunities for optimization
- Oversee budget planning, forecasting, and reconciliation across campaigns
- Act as the senior media lead for Korea Brand Marketing, developing and communicating holistic media plans
- Collaborate with Korea and APLA Geo partners, sharing insights, consumer feedback, and industry best practices to continuously refine strategies