Product Marketing Specialist

Role responsibilities

The specialist will develop product positioning, messaging frameworks, and sales enablement materials to communicate the value of proprietary platforms and data. They will also collaborate with product and engineering teams to translate complex ad-tech capabilities into accessible narratives and monitor the competitive landscape.

Requirements

Candidates must have a bachelor's degree in Marketing, Business, Communications, or a related field and 3–5 years of experience in product marketing or advertising technology. Proficiency in digital media platforms, project management tools, and excellent communication skills are required.

Key skills

Product Marketing, Sales Enablement, Product Positioning, Messaging Frameworks, Competitive Intelligence, Ad-tech, Programmatic Advertising, Digital Media, Project Management, Content Strategy, GTM Strategy, Stakeholder Collaboration, Customer Insights, Slack, Monday.com, Google Workspace

Keywords

Product Marketing, Ad-tech, Programmatic Advertising, Digital Advertising, Sales Enablement, GTM, Competitive Intelligence, Data Analytics, Messaging Frameworks, Case Studies, Slack, Monday, Google Workspace, Public Affairs, Healthcare Marketing, Political Marketing