This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of Performance Creative Strategy based in the United States.
This leadership role sits at the core of a high-growth performance marketing organization, responsible for defining how creative drives measurable business outcomes across a diverse portfolio of fast-scaling brands. You will shape the systems, frameworks, and standards that power performance creative at scale across multiple platforms and clients. The role blends strategic leadership, hands-on creative insight, and operational rigor to ensure ideas consistently translate into profitable performance. You will lead and elevate a team of performance creative strategists while working closely with production, talent, and client leadership. This position requires a deep understanding of direct response marketing, platform-native creative, and data-informed storytelling. You will act as the senior creative authority, guiding both internal teams and external stakeholders on what works, why it works, and how to scale it.
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of Performance Creative Strategy based in the United States.
This leadership role sits at the core of a high-growth performance marketing organization, responsible for defining how creative drives measurable business outcomes across a diverse portfolio of fast-scaling brands. You will shape the systems, frameworks, and standards that power performance creative at scale across multiple platforms and clients. The role blends strategic leadership, hands-on creative insight, and operational rigor to ensure ideas consistently translate into profitable performance. You will lead and elevate a team of performance creative strategists while working closely with production, talent, and client leadership. This position requires a deep understanding of direct response marketing, platform-native creative, and data-informed storytelling. You will act as the senior creative authority, guiding both internal teams and external stakeholders on what works, why it works, and how to scale it.
Accountabilities:
- Define and own the performance creative standard across all clients, ensuring consistency, quality, and scalability of output across platforms and formats.
- Develop and continuously refine creative frameworks, playbooks, and SOPs based on real-time platform trends and performance data.
- Lead, coach, and develop a team of performance creative strategists, raising the overall quality of analysis, ideation, and execution.
- Translate performance insights into actionable creative direction that improves conversion rates, acquisition costs, and overall campaign efficiency.
- Oversee and improve the creative production process in collaboration with editorial and production teams to ensure high output and consistency.
- Align creative strategy with influencer and creator workflows to ensure cohesive execution across paid media and organic content.
- Own creative strategy during new client onboarding, rapidly identifying early wins and establishing momentum within the first 30 days.
- Serve as the senior creative voice in client engagements, presenting insights, performance diagnoses, and strategic recommendations to executive stakeholders.
- Foster a culture of performance-driven creativity grounded in data, while preserving strong creative intuition and experimentation.
- 7+ years of experience in performance creative, ideally within an agency environment managing multiple client accounts simultaneously.
- Proven track record of driving measurable business outcomes such as improved conversion rates, reduced CPA, and revenue growth.
- Deep expertise in direct response creative, including strong understanding of hooks, messaging, and platform-specific performance dynamics (Meta, TikTok, etc.).
- Strong leadership experience building and managing creative or strategy teams in fast-paced, high-volume environments.
- Ability to analyze performance data and translate insights into actionable creative strategy.
- Demonstrated success working across diverse industries such as DTC, consumer apps, or digital-first brands.
- Strong communication and presentation skills, with experience engaging founders, CMOs, and senior stakeholders.
- Ability to manage complexity, context-switch across multiple clients, and maintain high performance under pressure.
- Strong creative judgment combined with analytical rigor and a test-and-learn mindset.
- Total annual compensation ranging from $200,000 to $450,000, including base salary, performance bonuses, and equity.
- Fully remote work environment with flexibility to operate from anywhere.
- Opportunity to shape the creative strategy function at scale across multiple high-growth brands.
- Leadership role with direct influence on client performance and business outcomes.
- Exposure to cutting-edge performance marketing systems, tools, and proprietary technologies.
- High-autonomy environment with strong emphasis on ownership and impact.
- Collaboration with top-tier operators, creatives, analysts, and growth leaders in the industry.