Conversion Strategy & Offer Psychology Manager (m/f/d)

Skip to contenteverdrop GmbHHomepageeverdrop GmbHHomepageeverdrop GmbHHomepageeverdrop GmbHHomepageConversion Strategy & Offer Psychology Manager (m/f/d)HybridMünchen, Bayern, GermanyMarketing/CommunicationJob detailsApplyJob descriptionTHIS IS THE JOBLocation: Munich/Hybrid or remote within GermanyTeam: Performance MarketingStart date: As soon as possibleWe’re everdrop – a fast-growing D2C brand on a mission to change the world of household and personal care. We are looking for a Conversion Strategy & Offer Psychology Manager (m/f/d) who owns the strategic and operational optimization of the entire conversion funnel and systematically improves our landing pages to drive measurable growth.As a Conversion Strategy & Offer Psychology Manager (m/f/d) your main tasks will be:Lead Landing Page & Funnel Optimization: Develop, optimize, and continuously refine high-converting landing and sales/offer pages aligned with funnel stages and campaign goals. You are fully responsible for conversion rate optimization (CRO) across the entire on-site funnel.Scientific A/B Testing & Analysis: Use a structured, scientific approach to execute experiments. You design tests with clear frameworks and ensure that your A/B testing and behavioral analytics achieve true statistical significance to systematically improve performance.Data-Driven Iteration & Growth: Analyze creative and funnel KPIs (e.g., CTR, SSR, CPM, CVR, CAC, and NC ROAS). Translate performance data into structured hypotheses and testing roadmaps, continuously refining messaging and landing pages based on hard insights.Offer Creation & Creative Angles: Be highly clever and resourceful in finding the right offers and psychological triggers that support our storytelling. You bring creative ideas on what to test next and know how to pitch the perfect offer to the right audience segment.Support Performance Messaging Architecture: Support the development of performance-driven messaging frameworks tailored to audience segments, funnel stages, and campaign objectives. Help translate insights into conversion-oriented storytelling based on sales psychology and assist in ensuring consistent messaging across ads, landing pages, and the full customer journey.Collaborate Across Teams to Scale Impact: Work closely with performance marketing, design, creative, and growth teams. Align on campaign goals, testing priorities, and asset roadmaps, effectively bridging strategy and execution to maximize end-to-end conversion efficiency.Job requirementsTHIS IS YOUIf you are passionately committed to sustainability and highly motivated to make the world a little cleaner with us, then we think you are really great! If you also like to work proactively and in a team, and you see every small and large challenge as an opportunity to get even better – then we are already a little bit smitten. Finally, if you also have the following skills and experience, we are almost certain: This could be the start of a great love story!What we’re looking for:Experience in Conversion Rate Optimization (CRO) and data-driven optimization of campaigns and landing pagesStrong copywriting skills with a focus on performance-oriented, conversion-driven messaging strategiesStrategic understanding of creative concepts and their impact on user behavior and conversion outcomesHands-on experience with A/B testing, performance analytics, and data-driven decision-makingUnderstanding of psychological principles and user decision-making processes Analytical mindset with the ability to translate data into actionable insights and optimization strategiesHigh creativity combined with a strong conversion and performance focusFluent in German and English (C1 level), written and spoken, italian or french language skills on top receive extra loveTHIS IS EVERDROPOur mission 💚🌱🌎We want to change the world – together with you! everdrop's everyday products help people easily reduce their ecological footprint in the household. We started with our...