Senior Product Analyst

Senior Product Analyst LocationU.S. Employment TypeFull timeLocation TypeRemoteDepartmentDataAbout Binance.US: Binance.US is a licensed and regulated U.S. cryptocurrency exchange where users can buy, trade, hold, and earn digital assets. Recognized as a top U.S. crypto platform by Forbes (Best Crypto Exchanges of 2026) and Business Insider (Best Crypto Exchanges of 2025), Binance.US leads the industry with its low fees, advanced trading engine, strong security and reliability, and robust compliance framework. Learn more at www.binance.us. All roles supporting Binance.US are employed via BAM Management US Holdings Inc. or BAM Management Canada Holdings Inc.AAbout This Role:As a Senior Product Analyst at Binance.US, you will sit at the intersection of product strategy, experimentation, and data science. Your mission is to drive measurable improvements in user growth, engagement, retention, and revenue through rigorous analysis, experimentation, and data-informed product decisions.You will partner closely with Product Managers, Engineers, Designers, and Business leaders to understand user behavior across the full lifecycle, design and evaluate experiments, and translate insights into product changes that materially move core metrics such as conversion, ARPU, retention, and stickiness.This is a hands-on role for a data scientist who has repeatedly used A/B testing and product analytics to drive real business outcomes, not just analysis or reporting.Core Responsibilities:Own and drive end-to-end product analytics for key consumer-facing products and initiativesConduct deep-dive analysis on user behavior, funnels, cohorts, and journeys to identify opportunities for growth, monetization, and improved user experienceDesign, execute, and analyze A/B and multivariate experiments to evaluate product, UX, pricing, and growth initiativesPartner with Product Managers to define clear hypotheses, success metrics, and guardrails for experiments and product launchesTranslate complex analytical findings into clear, actionable recommendations for technical and non-technical stakeholdersDevelop and maintain key product KPIs, dashboards, and monitoring metrics to track product performance and experiment resultsEnsure accurate event tracking and data instrumentation for new and existing product featuresLeverage AI-assisted tools and ML techniques (e.g., segmentation, propensity scoring) to take on more advanced analysis to support product decisionsSupport ad-hoc data requests from cross-functional teams across the companySupport strategic deep dives that influence roadmap prioritization and business strategyPreferred Skills/Experience:4+ years of experience in Data Science, Product Analytics, or a closely related role in a consumer-facing tech companyProven, hands-on experience designing and analyzing A/B tests that led to measurable improvements in metrics like revenue, ARPU, retention, etc.Strong understanding of experimental design, statistics, and causal inference, including common pitfalls and trade-offs in real-world experimentationDeep experience analyzing user funnels, cohorts, lifecycle metrics, and customer journeysFluency in SQL and proficiency in Python or RExperience building compelling dashboards and data visualizations to communicate insights (experience with Tableau is a plus)Comfortable leveraging AI tools to extend analytical capabilities and independently tackle more complex analysesStrong business acumen with the ability to connect data insights to product strategy and commercial outcomesExcellent communication skills, with the ability to influence product decisions through dataExperience working in a fast-paced, high-growth startup environmentAbility to manage multiple initiatives simultaneously while maintaining analytical rigor and execution qualityPrior experience in fintech, crypto, or marketplace products is a plus, but not requiredSalary:The starting pay range for this role is between CAD$125,000 - CAD$140,000 per year...