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Job Description:

Role Overview

The Country Product Manager is responsible for driving the end-to-end product strategy and execution within the assigned country, ensuring strong alignment with regional priorities while addressing local market needs. This role plays a critical link between regional strategy and in-market execution, focusing on growth, portfolio optimization, and commercial impact.

Key Responsibilities

1. Product Strategy & Portfolio Management

• Lead the development and execution of the country-level product strategy aligned with APAC/regional direction
• Manage the full product lifecycle, including launch, growth, and phase-out
• Drive portfolio prioritization based on market potential, customer needs, and competitive landscape

2. Commercial & Business Performance

• Own product performance targets (revenue, market share, profitability) within the country
• Translate regional growth drivers into actionable country plans
• Monitor sales performance and identify opportunities to accelerate growth or address gaps

3. New Product Introduction (NPI)

• Lead local NPI planning and execution in close collaboration with regional teams
• Ensure effective go-to-market plans including pricing, positioning, and launch readiness
• Coordinate cross-functional alignment (sales, marketing, regulatory, supply)

4. Market & Customer Insights

• Gather and synthesize market insights, customer feedback, and competitive intelligence
• Provide input into regional strategy based on local market dynamics
• Identify unmet needs and recommend portfolio or innovation opportunities

5. Cross-functional Collaboration

• Partner closely with:
  • Sales teams to drive product adoption and execution
  • Marketing (MarCom/Digital) to ensure effective campaigns
  • Regulatory and supply teams to ensure compliance and availability
• Act as the key country contact for product-related topics

6. Pricing & Profitability

• Support local pricing strategy and execution, aligned with regional governance
• Monitor margins and ensure sustainable profitability of the product portfolio

   

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