Technical Growth Marketing Lead

Try for freeTry for freeTry for freeCareers & Open RolesTechnical Growth Marketing LeadLocation: Remote, North AmericaThe roleBezi is building the next generation of development tools for game devs; our marketing needs to feel equally intentional and inspiring. The category is noisy and their marketing playbook is annoying. Your job is to do the opposite; build a thoughtful, holistic user acquisition engine across paid and organic that elevates Bezi above the noise and clicks with a technical, discerning game dev audience.This is a builder role. You will need to be just as comfortable thinking big picture and living in the tactical details.What you'll doMake people love hearing about BeziOwn growth and reach across all channels: target the right people (reach our ICP), at the right place (channels), with the right message (content); partnering with Content to build, execute on, and optimize the acquisition playbookOwn and expand Bezi’s organic search presence end-to-end: content SEO, technical SEO, and answer engine optimizationGrow Bezi's social presence: develop the distribution playbook, build audience, and turn social into a compounding acquisition channelBuild the strategy for getting Bezi content in front of developers and inform the feedback loop between what performs and what gets made nextGive our community and creators a megaphoneDevelop programs and pipelines to disseminate the mountains of Bezi love and games built using Bezi to the broader game developer communityDevelop relationships with game developer content creators; identify and execute on unique, creative ways to incorporate them into our campaigns and product launchesMeasure and own real impactInvest in gathering data, filling gaps, and creating the dashboards to measure impact of work being done, identify early opportunities and improve each piece of the playbookMarketing succeeds when revenue is brought in. Collaborate with sales to promote, follow-up, and compound your effortsReport on the funnel, individual channels or tactics, and key learnings and wins to the companyWhat we value in this roleFirst-principles thinking: You question assumptions, identify the highest-leverage opportunities, and strike a balance between moving fast and grounding your actions in deep data and audience insightStrong communication: You proactively keep stakeholders informed, explain technical concepts clearly, and work effectively across functionsHigh agency: You don't wait for permission or perfect information. You identify what needs to happen, figure out how to make it happen, and drive it to completion.Flexibility: Bezi is growing fast in a dynamic market. You'll move between strategic work (craft top-funnel channel strategies, build the social playbook) and tactical execution (optimize campaigns, create SEO/AEO content). You're energized by variety, and you don't need a perfectly scoped role to do great work.Impact-focused mindset: Deep understanding of customer pains, how they test and buy new products, and the ability to diagnose and optimize the funnel accordinglyWhat you'll bring4-6 years professional experience in growth or demand generation at a developer tools or gaming-related companyExperience growing social channels, with measurable results in follower and engagement growthExperience owning and expanding SEO / AEO funnels that deliver real, measurable resultsFluency with technical products and audiences; you can communicate with technical audiences with ease and translate capabilities into use cases or outcomes that resonate with their realitiesFamiliarity with paid acquisition: has managed or worked alongside paid campaigns and can optimize toward acquisition metricsExperience working across sales-led and product-led growth motionsYou seek knowledge in data and are comfortable filling information gaps in order to measure, optimize, and make the right decisionsAbout Bezi We empower people building games. We’re a group of creative and technical,...