Customer Marketing Director

At this time, Ericsson Canada Inc. does not provide immigration assistance/sponsorship now or in the future for this position. About this opportunity Ericsson is seeking a Customer Marketing Director – Customer Unit (CU) Canada to lead the connection between customer marketing strategies and business priorities across Canada's Communication Service Providers (CSPs), mission-critical networks, and critical infrastructure segments. This is an individual contributor role based in Mississauga, Ontario, Canada, with significant cross-functional influence across CU leadership, account teams, and the broader Marketing & Communications organization in the Americas. The successful candidate will bring a strategic and hands-on approach to account-based marketing (ABM), acting as a trusted advisor to CU Canada leadership while helping guide how marketing investments are deployed to accelerate short-, mid-, and long-term business objectives. This role also champions the use of generative AI and data-driven tools to personalize customer journeys and move toward insight-led, always-on marketing. What you will do * Develop and own integrated ABM strategies and annual plans for Canadian CSPs and mission-critical networks (including Utilities and critical infrastructure), aligned to CU business priorities and growth targets * Integrate digital, hybrid, and in-person engagements to drive measurable demand across portfolio areas * Collaborate with the Communications Lead in Canada to bring the Canada marketing & communications plan to life, ensuring a single, consistent Ericsson narrative * Partner with the Government & Policy Advocacy Lead to align customer marketing activities with Ericsson's policy priorities in Canada * Co-orchestrate the marketing communications calendar — announcements, thought leadership, social, and customer storytelling — in a coordinated, mutually reinforcing way * Participate in CU and key account planning, providing market, customer, and competitor insights to accelerate growth * Translate account strategies into prioritized, measurable marketing plans with clear objectives and success metrics * Plan and lead customer events, workshops, executive briefings, innovation days, and technical showcases aligned to CU roadmaps and Canada-specific priorities * Build and maintain relationships with CSP and mission-critical network marketing teams, positioning Ericsson as a strategic and innovative partner * Lead or co-lead joint marketing and co-branding opportunities (e.g., joint announcements, case studies, digital campaigns) * Adapt global and regional content for Canadian CSP and mission-critical-network audiences, including bilingual (English/French) considerations where relevant * Champion the adoption of generative AI and data-driven approaches to scale personalized customer journeys and optimize campaign performance * Contribute to cross-CU, regional, and global marketing programs, sharing learnings and best practices The skills you bring * 12+ years of experience in B2B marketing roles (product, customer, strategic, digital, and/or field marketing) in a technology environment * Strong understanding of telecoms, CSP, and mission-critical/critical-infrastructure (e.g., Utilities) markets * Proven expertise in account-based marketing (ABM) strategy, orchestration, and execution for complex, multi-segment accounts * Demonstrated ability to lead and influence virtual, cross-functional teams across multiple stakeholders and time zones * Experience working closely with Sales and account teams on joint planning and execution * Excellent written and verbal communication skills, including presenting to C-level executives in large, complex organizations * Ability to manage complex, technical content and messaging for B2B audiences across a variety of formats and channels * Practical familiarity with generative AI and analytics tools for marketing, personalization, and efficiency * Strong...