Associate Brand Manager – Cold Beverage

Support and collaborate in building the long‑term vision and brand strategies across the portfolio by analyzing the category, competitors, consumer behaviors, and cultural trends. Contribute to the annual planning process and leverage insights to guide go‑to‑market recommendations. Ensure all brand expressions are consistent with each brand's creative universe and ambition. Support innovation and product development projects, including packaging evolution and participation in stage‑gate / NPI processes. Manage elements of the marketing budget, including planning, tracking, and reconciliation, ensuring accuracy and discipline. What You Bring University Degree in Business and/or Marketing. Minimum 2 years of experience in brand management; CPG experience strongly preferred. Experience with product and packaging development. Experience in project management and cross‑functional collaboration. Familiarity with digital ecosystems, social platforms, and content development is considered an asset. Strong understanding of Canadian CPG/FMCG dynamics. Natural curiosity for culture, trends, and modern brand communication. Strong communication, presentation, and stakeholder‑management skills. Excellent project management, organization, and time‑management abilities. Analytical and insights‑driven, with solid critical thinking skills. Highly collaborative, proactive, and comfortable challenging the status quo. Ability to thrive in a fast‑paced, constantly evolving environment. Proficiency with Microsoft Office; knowledge of AC Nielsen, social analytics tools, or related platforms is an asset.