Dir, Demand Generation & Content Marketing

Join Our Talent CommunityFacebookLinkedInEmailXCopy URLIf you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.Dir, Demand Generation & Content Marketing Santa Monica, CA, US12 days agoRequisition ID: 1012ApplySalary Range: $150,000.00 To $160,000.00 AnnuallyWhip Media is the leading SaaS platform transforming how the world’s largest media and entertainment companies manage, distribute, and monetize content across the global streaming supply chain. Our flagship product, Helix, is built with AI at its core to radically optimize content operations, helping customers make decisions that maximize revenue, streamline distribution, and scale profitable strategies.Trusted by top studios, networks, and streaming platforms, we are redefining the business of content through innovation, collaboration, and a culture that values impact just as much as fun. If you are ready to shape the future of entertainment at the intersection of media, AI, and technology, join us.We are looking for a Director, Demand Generation & Content Marketing located in Los Angeles, CA or New York City, NY,  to help Whip Media create a more consistent pipeline of qualified enterprise opportunities for Helix. This role sits at the intersection of Marketing, Sales, and Product. Our target buyers are managing rights, avails, partner data, content distribution, and revenue workflows across complex organizations, so generic SaaS marketing will not be enough. You will need to understand those problems well enough to reach the right accounts, give buyers a reason to engage, and help turn interest into serious evaluations. Helix has also expanded what Whip can solve, while parts of the market still know an earlier version of the company. Closing that gap is part of the job, but the goal is qualified pipeline, not awareness for its own sake.What You’ll Be Doing:• Own demand generation for Helix across priority segments, geographies, and named accounts. Work with Sales to decide where there is enough pain, buying capacity, and timing to justify concentrated effort.• Build campaigns around the workflows Whip actually helps customers manage: partner files and mapping, rights windows and avails, onboarding, validation, auditability, and revenue reporting. Start with a specific operating problem, not a generic campaign theme.• Map the buying group across content operations, licensing, finance, data, and technology. Understand who uses the workflow, who owns the problem, who controls budget, and who can sponsor change.• Tailor the account plan to the problem. A studio evaluating rights and avails should not get the same message as a streamer dealing with partner data or a platform considering a migration to Helix.• Work closely with Sales before and after the first meeting. Help secure the right buyer group, improve what happens after the meeting, and support movement from an initial conversation to a Helix workshop, scoped evaluation, proposal, and close.• Help the market understand what Helix does today. Where an account still has an older view of Whip, use product proof, customer evidence, and relevant workflow examples to update that view.• Create and edit content grounded in how media companies actually operate: customer stories, practical explainers, industry analysis, event content, and executive pieces relevant to rights, licensing, finance, and content operations.• Turn product detail into buyer language without flattening it. Be able to connect mapping logic, validation breaks, timeline views, and audit trails to outcomes such as faster onboarding, fewer manual fixes, less engineering dependency, and more confidence in rights and revenue reporting.• Build account plans around the industry calendar, including NAB, StreamTV, IBC, partner activity, and targeted digital programs. Define the accounts and buyers before the event, then build the follow up into the campaign...