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FORMEL SKIN
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FORMEL SKIN
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Marketing
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Berlin
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Hybrid
Creative Strategist (m/w/d) - German Speaking
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At FORMEL SKIN, part of the VOY family, we're redefining how people access healthcare. Together, we're building one of Europe's leading digital health platforms, helping millions of people improve their health through personalised treatments across dermatology, weight management, and preventative care.Backed by some of Europe's leading health and consumer investors, FORMEL SKIN and VOY combine medical expertise, technology, and customer-centric innovation to make evidence-based healthcare more accessible, convenient, and effective. To date, we have supported millions of customers and patients through personalised treatment journeys and continue to expand our impact across new health categories.Our ambitious team brings together experts from healthcare, consumer technology, product, growth, and operations. Based in Berlin and operating internationally, we're building the future of digital healthcare—and we're looking for exceptional people to join us on this journey.As a Creative Strategist (m/f/d) at FORMEL SKIN, you will sit at the intersection of brand and performance marketing, driving creative strategy across our Meta acquisition channels. You will combine audience insights, performance data, and creative excellence to build a scalable testing engine that continuously improves marketing performance. Working closely with our Performance Marketing, Brand, Influencer, and Analytics teams, you'll ensure every creative decision is backed by data and every campaign contributes to sustainable growth.What You'll DoOwn the Meta Creative Testing Engine Build and run our creative testing roadmap: the hypotheses, the angles, the priorities. Design a rigorous sprint cycle — brief → produce → test → analyse → scale or kill, and systematically compound what works. Be the person who turns a weak hook rate into a new brief by Monday.Turn Audience Insight into Creative Direction Mine reviews, Reddit threads, customer interviews, and community signals to build genuine audience understanding. Distil complex insight into a single, sharp idea. Define the problems, personas,...
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