Salesforce Strategic Consultant

Join Our Talent CommunityFacebookLinkedInEmailXCopy URLSalesforce Strategic ConsultantFull Time US14 days agoRequisition ID: 1148ApplyWe’ve been forging digital transformation through the lens of Salesforce for 20+ years for 3,000+ customers across the globe. We are a Summit status, Marketing Cloud Full Stack Partner. We are a cross-cloud shop with an emphasis on Agentforce, Data Cloud, Loyalty Cloud Personalization, Intelligence, Marketing Cloud Engagement, Service Cloud, and Sales Cloud.We accomplish incredible digital transformation for our customers with incredible people. We’ve always held to the fact that talent trumps location, but culture trumps talent. We care about our people and we care about our customers. About the Role: We are currently seeking an experienced Strategic Consultant to support our enterprise clients. Your role will be critical in helping clients to optimize ROI and brand advocacy leveraging the Salesforce Clouds and related tools. We do this by understanding business requirements and program goals, making recommendations in line with digital marketing best practices and innovations, and aligning those initiatives with the capabilities in Salesforce and integrated platforms.A successful Strategic Consultant will feel comfortable and confident working with marketing professionals from enterprise corporations on initiatives such as strategic planning and roadmapping, campaign planning, audience targeting and personas, personalization across channels, analysis of marketing KPIs and ROI, email deliverability, testing strategy, and making general recommendations for marketing program improvement.Duties & Responsibilities: In this position, you will be aligned to a client or multiple clients as their Salesforce strategy expert. You will provide consultative guidance on topics including:Creating client-customized, vision-to-value roadmaps that include Marketing + AI + Data + CRMConsulting clients through Salesforce-related business transformationsPromoting a measurement- and data-driven culture, establishing critical benchmarks and strategies for measuring successServing as an expert in marketing best practices, coordinated and personalized across email, digital display advertising, SMS, push, and socialSupporting campaign ideationLeveraging data and marketing automation for improved personalization and relevancyUsing AI to gain efficiencies, bolster insights, and improve customer experiencesYou will also be responsible for:Being a client advocate, visionary, evangelist, storyteller, and subject matter expertAnalyzing program performance and providing actionable insights Supporting Quarterly Business Reviews and Customer Journey Mapping workshopsProviding support as needed to the Sales and Marketing teams Staying up-to-date on the latest in digital marketing technology, data management, and Salesforce features and capabilities Developing thought leadership, championing ListEngage POVs and solutionsBeing comfortable with ambiguity and an ever-evolving digital landscapeEducation & Experience Requirements: Five+ years of experience in a marketing roleSalesforce Marketing Cloud experience Outstanding written communication skills Excellence in creating compelling proposals and solution visualizationsExperience in the design and facilitation of workshopsExperience in cross-channel marketing, particularly email, SMS, and digital advertisingExpertise in creating strategies to measure success, and then creating, analyzing, and communicating performance reportingUndergraduate degree required (ideally in Business or Marketing) Ability to work in the United StatesPreferred Experience: Salesforce Marketing Cloud certifications/accreditations, which may include:Marketing Cloud Engagement Email Specialist, Administrator, Consultant, and/or DeveloperMarketing Cloud Account Engagement Specialist/ConsultantData Cloud CertificationMarketing Cloud Personalization AccreditationMarketing Cloud Intelligence AccreditationPrior...