Regional Marketing Senior Lead Analyst

The Marketing Senior Analyst (SVP) is a pivotal member of the NAM Private Bank Marketing team, sitting at the intersection of strategic thinking and hands-on execution. Reporting to the NAM Head of Marketing, Citi Private Bank, this individual will be a proactive, self-starting contributor who helps drive the team's evolution from an event-centric model to a comprehensive, 360-degree marketing approach. This is not a purely executional role. We are looking for someone who brings genuine intellectual curiosity, commercial acumen, and creative ambition—someone who can shape a thought leadership agenda, identify compelling speakers and content themes, and translate complex financial services narratives into resonant client experiences. The ideal candidate is equally comfortable owning the logistics of a flagship UHNW client event and contributing to a digital content strategy. The successful candidate will have a strong grounding in financial services, a broad marketing skill set spanning events, content, and digital channels, and the confidence to move beyond execution into strategic contribution. They will work closely with senior business leaders, investment teams, and global marketing colleagues to ensure every initiative is purposeful, differentiated, and aligned to the Private Bank's growth objectives across NAM. In addition to supporting all existing NAM Private Bank marketing initiatives, this role will also support the Private Bank business across the Western Region helping to drive regional marketing strategies and client engagement. Responsibilities * Thought Leadership Strategy & Content Development: Take a leading role in shaping the NAM Private Bank's thought leadership agenda—identifying compelling content themes, curating relevant speakers (internal and external), and building event agendas that go beyond the conventional. Translate complex market and investment narratives into engaging, client-relevant content across formats including panels, roundtables, white papers, and digital content. * End-to-End Event Management: Own and manage all aspects of client and prospect events within the immediate geographic region and across NAM—from strategic concept and invitation process through compliance reviews, logistics, venue and menu selection, on-site client interaction, budget management, and post-event follow-up. Maintain and leverage the Salesforce CRM database to support event targeting and relationship tracking. * Social Media & Digital Channel Strategy: Contribute to and help plan the NAM Private Bank's social media and digital marketing strategy. Develop content calendars, identify relevant topics and formats, and work with global digital teams to ensure the Private Bank's voice is consistent, authoritative, and engaging across LinkedIn and other relevant platforms. * Marketing Performance & ROI Tracking: Track and report on the impact of marketing activities across key metrics—including event attendance, client engagement, pipeline support, and digital performance. Use post-event feedback and data-driven insights to continuously refine best practices and demonstrate the value of marketing to senior stakeholders. * Stakeholder Engagement & Senior Briefings: Prepare detailed client and event briefings for senior management and business leaders, ensuring a conducive atmosphere for dialogue and alignment with broader business strategies. Act as a trusted marketing partner to bankers, investment teams, and product specialists across the region and NAM, including regional leadership across the West. * Competitive Intelligence & Market Benchmarking: Research and conduct competitive benchmarking to identify best practices, emerging trends, and opportunities for differentiation in UHNW private banking marketing. Bring fresh perspectives and proactively recommend new approaches to the team. * Compliance, Risk & Regulatory Adherence: Embed regulatory, legal, and compliance considerations into all marketing...