Strategic Planning & Execution Analyze market dynamics (trends, competitive landscape, customer behavior, whitespace) to inform GTM campaigns and partner selection. Lead execution of strategic GTM plans aligned to Partner Business Plans (PBP), advising partners on funnel strategy, content, messaging, tactics, and operations. Manage marketing investments to drive partner impact in priority areas. Activate multi‑tactic partner marketing campaigns, co‑sell offers, and win amplification. Collaborate with partner leaders and CMOs to tailor marketing plans that deliver revenue outcomes. Apply the Partner Marketing Funnel Framework to portfolio execution and outcomes. Contribute to MBRs, QBRs, and business updates with data‑backed insights and examples. Operate with a compliance‑first mindset; ensure privacy, brand, funding, SOW, and policy compliance. Respond to audits and complete compliance trainings timely. Execute full‑funnel marketing plans for solution/offer launches; ensure partner/channel readiness with consistent materials and toolkits. Design and measure end‑to‑end partner experiences; accelerate partner‑to‑partner co‑marketing. Manage allocated marketing funds; track investment utilization and ROI; comply with budgeting and policy requirements. Build trusted, executive‑level partner relationships; advise on GTM best practices and advocate for partner/customer needs internally. Ability to synthesize complex partner to partner joint execution into real impact. Bachelor's Degree in Business, Marketing, Business Development, Business Management, Communications, or related field AND 7+ years sales, marketing, or business development experience OR equivalent experience. Master's Degree in Business Administration, or related field AND 6+ years sales, marketing, technology-based, or business development experience OR Bachelor's Degree in Business, Marketing, Business Development, Business Management, Communications, or related field AND 8+ years sales, marketing, or business development experience OR equivalent experience. Experience with partner relationships, partner sales or partner business development.
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