Director, Integrated Marketing - Snapdragon

Skip to main contentOur CompanyOur BusinessSearch for JobsJoin Talent NetworkFAQsProfileEnglishSign InSingle PositionView All JobsDirector, Integrated Marketing - SnapdragonSan Diego, California, United States of AmericaApply NowAdd to Job CartFind out how well you match with this jobUpload your resumeJob descriptionCompany and benefitsJob ID3092312Company:Qualcomm Technologies, Inc.Job Area:Sales, Business Development & Marketing Group, Sales, Business Development & Marketing Group > MarketingGeneral Summary:Qualcomm is building an Integrated Marketing function to orchestrate brand and demand efforts across its most visible product portfolios. The Director, Integrated Marketing - Snapdragon carries a dual mandate: leading and developing the IM team, while personally owning the integrated marketing strategy for the Snapdragon business unit, spanning Compute, Mobile, Automotive, and Commercial platforms.This is a working leadership role. You will set the operating model, manage the relationship between Integrated Marketing and Product Marketing, and ensure the team's output scales through a tiered activation framework (Full, Advisory, and Self-Serve). You will also be the lead practitioner on Snapdragon, the company's highest-visibility and most complex portfolio.* This position is not eligible for Qualcomm immigration sponsorship. *** Position requires to be onsite in San Diego, 5 days a week. **Minimum Qualifications:• Bachelor's degree and 8+ years of Communications, Marketing, Public Relations, or related work experience. ORAssociate's degree or equivalent degree and 10+ years of Communications, Marketing, Public Relations, or related work experience. ORHigh school Diploma or equivalent and 12+ years of Communications, Marketing, Public Relations, or related work experience.*Completed advanced degrees in a relevant field may be substituted for up to two years (Master’s = one year, Doctorate = two years) of work experience.Key Requirements:Organizational Leadership Hire, develop, and retain a team of integrated marketers across BU pillars Define and manage the IM operating model, including capacity allocation and tiering logic Partner with Marketing leadership to prioritize work, manage demand, and resolve conflicts Build the infrastructure that allows IM to scale: briefs, playbooks, office hours, shared tools Provide ownership of portfolio planning and budget alignment for the pillar Snapdragon BU Integrated Marketing Lead Own the integrated marketing strategy and execution plan for the Snapdragon portfolio Partner with Snapdragon PMMs to triage launch requests, assign activation tiers, and set integrated briefs Lead full-funnel campaign architecture for Tier 1 and Tier 2 Snapdragon launches, from platform strategy through channel activation Manage the Snapdragon always-on program, seasonal campaign calendar, and spot/reactive activation model Represent Snapdragon IM at flagship industry events (MWC, CES, Computex) and own Qualcomm-led event strategy for the portfolio Manage brand sponsorship relationships and co-marketing partnerships relevant to the Snapdragon ecosystem Performance & Measurement Define success metrics for all IM-led programs, from impressions through pipeline contribution Provide quarterly performance reviews to VP and senior stakeholders Identify signal from performance data and apply it to future campaign and capacity planning Preferred Qualifications:12+ years of integrated or brand marketing experience, including 4+ years in a people leadership role Demonstrated experience owning full-funnel marketing programs across paid, earned, and owned channels Strong fluency in campaign architecture — from brand strategy through channel activation and measurement Proven ability to manage competing priorities and finite team resources at scale Experience working in a matrixed environment alongside product marketing or product management teams Experience in marketing semiconductor, platform, or technology brands...