Senior Analyst - Qualitative 

Shanghai, ChinaFull-timePosted Jun 4, 2026
Google Chrome Microsoft Edge Apple Safari Mozilla Firefox Senior Analyst - Qualitative Full-timeJob DescriptionDay-to-day management of multiple qualitative research projects with minimal supervisory input    Undertake sales activities independently or in conjunction with senior staff in terms of preparation and delivery of proposal and credentials   Supervise the work and mentor junior researchers       KEY ACCOUNTABILITIES  Responsibility for research materials (i.e. recruiting screener, discussion guides) design and implementation   Moderate or have high potential to run focus groups, conduct in-depth interviews or other types of fieldworks  Report writing and presentation creation including client recommendations, with the ability to work independently   Management of the analysis, interpretation and reporting process so that the project reflects the client’s business objectives in the presentation and reporting of findings   Ensuring that all day-to-day (i.e. project related) client liaison runs smoothly  Achieve agreed revenue target, quality, speed of delivery and productivity targets as assigned  Contribute to overall team plan by generating revenue and/or cost savings ideas  Work across functional business units to support organizational initiatives and business needs    QualificationsBA/BS required from a recognized university  Minimum 1-2 years’ experience of qualitative research, preferably with focus on Finance, FMCG, healthcare or retail sector  A demonstrable track record in moderating focus groups, in-depth interviews and ethnography are essential. Experience of online methodologies and other innovative techniques is desirable.   Excellent communications skills in Mandarin and English. Strong writing and presentation skills are essential, and evidence of ability to produce impactful reports in PowerPoint will be required.  Client focused and has solid experience of dealing directly with clients on a daily basis, including face-to-face at groups etc.  Attention to detail and excellent organizational skills  Ability to manage multiple projects at once, work well under pressure and tight timelines  Additional InformationOur BenefitsFlexible working environmentVolunteer time offLinkedIn LearningEmployee-Assistance-Program (EAP)NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies. About NIQNIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.For more information, visit NIQ.comWant to keep up with our latest updates?Follow us on: LinkedIn | Instagram | Twitter | Facebook Our commitment to...

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