Director Marketing

Director Marketing Pune Full-Time Marketing DirectorWork Location: PuneWork Mode: In CampusDepartment: MarketingReporting To: Chief Growth Officer / CEOAbout Unbox RoboticsUnbox Robotics is a deep-tech robotics company building the world's most space-efficient warehouse sorting systems. Our swarm robotics platform — UnboxSort — enables e-commerce, retail, and 3PL operators to sort at 3–5× the throughput of conventional systems, in a fraction of the floor space.Founded in 2019 and headquartered in Pune, we operate across 20+ sites in 9 countries, serving leading players in e-commerce, retail, CEP, and 3PL across India, Europe, and the USA. Series B funded, we are scaling rapidly toward our next phase of global growth.We believe meaningful automation is built on trust — and Customer Success is at the heart of that mission.Role OverviewThe Marketing Director will be responsible for defining and executing the overall marketing strategy for Unbox Robotics across global markets.This role combines strategic leadership with hands-on execution and requires someone who can drive brand awareness, demand generation, product marketing, digital marketing, industry engagement, and revenue-focused marketing initiatives.The ideal candidate will have experience marketing complex B2B technology solutions and working closely with sales teams to drive measurable business outcomes.Roles & ResponsibilitiesMarketing Strategy & LeadershipDevelop and execute the overall marketing strategy aligned with business growth objectives.Build and strengthen the Unbox Robotics brand across target geographies and industries.Define annual marketing plans, budgets, priorities, and performance metrics.Establish marketing processes, operating rhythms, and performance measurement frameworks.Build and manage internal and external marketing resources including agencies, consultants, and vendors.Demand Generation & Revenue MarketingOwn marketing contribution to pipeline generation and revenue growth.Develop integrated demand generation programs across digital, events, partnerships, and outbound channels.Partner closely with Sales teams to improve lead quality, conversion rates, and customer acquisition.Develop account-based marketing strategies for enterprise opportunities.Drive marketing programs supporting international market expansion.Product Marketing & PositioningDevelop product messaging, positioning, and value propositions.Translate technical product capabilities into compelling customer-focused narratives.Create sales enablement assets including:Case StudiesCustomer Success StoriesProduct BrochuresBattle CardsPresentationsWhitepapersWork closely with Product and Engineering teams to support new product launches.Digital Marketing & Brand BuildingOwn website strategy, SEO, content marketing, and digital presence.Drive social media strategy across corporate channels.Manage performance marketing initiatives and digital campaigns.Ensure consistent brand identity across all customer touchpoints.Monitor brand awareness, engagement, and digital performance metrics.Public Relations & Industry EngagementLead media relations, PR initiatives, and thought leadership activities.Build relationships with industry publications, analysts, associations, and influencers.Develop executive visibility programs for company leadership.Manage award submissions, speaking opportunities, and industry recognition programs.Events & Market OutreachLead participation in trade shows, exhibitions, conferences, customer events, and webinars.Develop event strategies that support brand visibility and pipeline generation.Manage event budgets, execution, and post-event ROI analysis.Support strategic customer and partner engagement initiatives.Marketing Analytics & PerformanceDefine and track marketing KPIs and business impact metrics.Measure campaign effectiveness, pipeline contribution, and ROI.Conduct market research, competitive analysis, and customer insights...