Senior Marketing Specialist- Remote
Are you a strategic marketer who loves bringing products to market, crafting compelling messaging, and delivering campaigns that make an impact? Do you thrive at the intersection of strategy, creativity, and execution? If so, we'd love to meet you.
We're looking for a Senior Marketing Specialist to lead the marketing strategy for our lending portfolio, including mortgage, HELOC, consumer, and ancillary loan products. In this highly visible role, you'll own product positioning, develop go-to-market strategies, create compelling campaigns, and partner across the organization to help drive loan growth and member engagement.
While lending marketing is your primary focus, you'll also be a valued member of our collaborative marketing team, contributing to broader campaigns and strategic initiatives that support the Credit Union's continued growth.
What You'll Do
Lead Lending Marketing Strategy
- Develop and execute go-to-market strategies for mortgage, HELOC, consumer, and ancillary lending products.
- Create compelling product positioning, messaging, and member communications across multiple marketing channels.
- Own lending product landing pages and digital content, ensuring messaging remains current and aligned with active promotions.
- Build lifecycle marketing campaigns that engage prospective and existing borrowers throughout their financial journey.
- Manage the lending marketing calendar to ensure campaigns launch on time and deliver measurable results.
Collaborate Across the Organization
- Partner with Lending, Compliance, Business Development, Branch teams, and leadership to align marketing initiatives with business objectives.
- Work closely with the Senior Marketing Strategist to leverage competitive research and market insights that strengthen product positioning.
- Ensure all marketing materials comply with applicable regulations, including lending-related compliance requirements.
Support Enterprise Marketing Initiatives
- Develop creative campaigns that support membership growth and community engagement.
- Write and edit marketing content for print, digital, email, social media, website, and other communication channels.
- Coordinate with internal partners and external vendors to successfully execute marketing projects.
- Monitor marketing trends, evaluate campaign performance, and recommend opportunities for continuous improvement.
What We're Looking For
We're seeking an experienced marketing professional who combines strategic thinking with exceptional execution.
Qualifications include:
- 8-10+ years of progressive marketing experience with expertise in product marketing and campaign development.
- Experience marketing financial products, preferably within a Credit Union or financial institution.
- Strong background in mortgage, HELOC, consumer lending, or related financial products strongly preferred.
- Proven success developing product positioning, go-to-market strategies, and integrated marketing campaigns.
- Exceptional copywriting and content development skills across multiple marketing channels.
- Strong project management, organization, and prioritization skills with the ability to manage multiple initiatives simultaneously.
- Excellent communication and relationship-building skills with experience partnering across business units.
- Analytical mindset with the ability to use data and market insights to improve campaign performance.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
Why Join Us?
At our Credit Union, you'll have the opportunity to shape marketing strategies that directly impact our members' financial well-being. You'll collaborate with passionate professionals, contribute to meaningful initiatives, and help deliver products that make a real difference in people's lives.
If you're a strategic marketer who enjoys owning products from concept to campaign execution and wants to make a measurable impact in a collaborative, mission-driven organization, we encourage you to apply.
Join us and help build meaningful financial relationships—one campaign at a time.
NGFCU offers competitive compensation and a rich benefits package including medical, dental, vision, disability and life insurance, and a 401(k)-profit sharing plan with employer matching.
Compensation and Job Title is commensurate with experience and may fall under the following pay ranges:
Senior Marketing Specialist- $90,000 to $110,000 Annually
Please note that the salary information is a general guideline only. Northrop Grumman Federal Credit Union considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as market and business considerations when extending an offer. We offer a competitive total rewards package including a wide range of medical, dental, vision, financial, and other benefits.
We perform thorough background checks including verification of previous employment, education, credit checks and pre-employment drug screening. Any discrepancies in reported dates, titles, or degree information may result in an employment offer to be withdrawn.
NGFCU is an Equal Opportunity Employer
Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment-qualified applicants with arrest and conviction records.
Monday through Friday 8:00 am to 5:00 pm PST