Digital Marketing Specialist

Google Chrome Microsoft Edge Apple Safari Mozilla Firefox Digital Marketing SpecialistFull-timeCompany DescriptionSGS is the world’s leading inspection, verification, testing and certification company. SGS is recognized as the global benchmark for quality and integrity. With more than 97,000 employees, SGS operates a network of over 2,600 offices and laboratories around the world.SGS Bateman’s multidiscipline engineering team provides integrated engineering services for processing plants and related operations. Using proven ISO methodologies enhanced by innovative approaches, the team transforms conceptual designs into operational manual processing plants of all sizes and complexities. An extensive suite of enhanced 3-D design tools and modeling software allow our engineering team to visualize all aspects of plant development.Job DescriptionWe’re looking for a creative, data-driven Digital Marketing Specialist to execute multi-channel campaigns that drive brand awareness, engagement, and lead generation. You’ll be the architect behind our digital presence working closely with business units, creative teams, and external partners to deliver measurable impact.Campaign Management: Plan, launch, and optimize digital campaigns across platforms (Google, Meta, LinkedIn, TikTok, etc.)Content Strategy: Collaborate on video, podcast, webinar, and brochure content to support acquisition and brand initiativesSEO & SEM: Drive organic and paid search performance through keyword strategy, content optimization, and analyticsEmail Marketing: Build and manage segmented campaigns using CRM tools (e.g., HubSpot, Salesforce, Mailchimp)Social Media: Own the calendar and execution across LinkedIn, Instagram, X (Twitter), and emerging platformsAnalytics & Reporting: Track KPIs, generate insights, and recommend improvements using tools like GA4, Power BI, or Data Studio Web Management: Update and optimize website content, landing pages, and conversion funnelsCollaboration: Work cross-functionally with BU managers, sales teams, and external agenciesAnalytical Thinker:Creative VisionaryPlatform Fluent: Navigates Meta Business Suite, LinkedIn Campaign Manager, HubSpot, and TikTok Creator Studio with ease — always testing, tweaking, and learning.Works cross-functionally with designers, developers, and BU managers to ensure campaigns are not only beautiful but also business-aligned.Not afraid to think outside the box Qualifications3–5 years in digital marketing, preferably in B2B or industrial sectorsStrong grasp of SEO, SEM, social media, and email marketingExperience with CRM tools, and marketing automationProficiency in Google Analytics, Meta Business Suite, LinkedIn Campaign ManagerExcellent writing, editing, and storytelling skillsAbility to manage multiple projects and meet deadlinesBonus: Video editing, podcast production, or graphic design experienceCompliant to all SGS QOH&S and HR policies and procedureGranted sufficient authority to achieve the given responsibilities as per relevant SGS Authority policiesResponsible for daily safety and health of site employees (or those reporting to this site) on behalf of SGS upper management and for raising issues to SGS upper management where requiredEnsure all people at the site are adequately inducted in safety and health for each area they are expected to work inEnsuring safety and health inductions are carried out, documented and are relevant to the workplaceEnsuring all safety and health information, materials and resources are disseminated throughout the workforce as required.Ensure all people at the site (or reporting to the site) have the skills, knowledge and ability required to undertake their work safelyEnsuring the whole site is kept up to a good standard of housekeeping at all timesEnsuring emergency plans are in place and practiced at regular intervals and that all emergency equipment is in place and is ready for use at any timeResponsible for the site’s performance in...