Franchise Lead - Hematology

Career Areas Career Stories Join Talent Community Candidate Login English English Italiano Español Français Português Norsk Deutsch 日本語 Bahasa melayu 中文 (简体) 中文 (繁體) 한국어 ภาษาไทย Nederlands Polski Yкраїнська Hrvatski Ελληνικά Magyar čeština Türkçe Pусский Haitian עברית Brazilian Português Dansk Suomi Svenska Français (Canada) Português (Portugal) Careers Home Life at BMS Career Areas Student Opportunities Events How We Recruit Career Stories Search this site Join Talent Community Candidate Login English English Italiano Español Français Português Norsk Deutsch 日本語 Bahasa melayu 中文 (简体) 中文 (繁體) 한국어 ภาษาไทย Nederlands Polski Yкраїнська Hrvatski Ελληνικά Magyar čeština Türkçe Pусский Haitian עברית Brazilian Português Dansk Suomi Svenska Français (Canada) Português (Portugal) Single PositionView All JobsFranchise Lead - HematologyCiti Center - MX No longer accepting applications.Job IDR1604205Date posted07/05/2026DepartmentNot ApplicableBristol Myers Squibb es un empleador que brinda igualdad de oportunidades. Las personas que apliquen para cualquier vacante, y que estén calificadas para la misma recibirán consideración para el empleo sin distinción de raza, color, religión, sexo, orientación sexual, identidad de género, nacionalidad, edad, discapacidad, condición de veterano protegido, embarazo, ciudadanía, estado civil, expresión de género, información genética, afiliación política o cualquier otra característica protegida por la ley.The Franchise Lead, Hematology leads the execution of the strategy and commercial plan for the BMS Hematology portfolio in Mexico, delivering the franchise's revenue targets and launch objectives under the direction of the Head of Commercial. This is a people-leadership role that manages a Brand Lead and a District Manager while serving as the Decision Maker for the CELMoDs Unified Brand Plan (UBP), the franchise's central launch priority.The role develops and executes brand and franchise plans across in-line and pipeline assets, coordinates launch readiness for the 2027–2029 hematology wave (Iberdomide, Mezigdomide, Golcadomide; Breyanzi CAR-T), and sustains the in-line Reblozyl trajectory. It integrates asset-level plans into a coherent franchise recommendation and submits it to the Head of Commercial.Key ResponsibilitiesA. Franchise Planning & ExecutionExecute the annual franchise strategic and commercial plan (per quarter and per year) to meet the Hematology revenue and launch commitments, in alignment with the direction set by the Head of Commercial.Support portfolio prioritization and manage resource allocation across in-line and pipeline assets within the approved budget.Prepare business reviews, brand plans, and business cases with cross-functional teams for review.B. CELMoDs Brand Strategy & UBP — Decision MakerDevelop and execute the UBP (8 Strategic Choices) for CELMoDs Mexico as the Decision Maker (D) under the DAI model.Deliver P1–P3 UBP Updates, applying the 7 Key Business Questions to adapt the plan to market learnings.Manage the 360° Brand Plan for CELMoDs — pre-launch market shaping, launch, execution, and post-launch optimization across public and private sectors.Integrate CELMoDs and Reblozyl plans into a coherent franchise recommendation for the Head of Commercial's approval.C. Launch ExecutionLead and coordinate launch readiness and execution for CELMoDs (Iberdomide MM, best-case Q1 2027; Mezigdomide 2028; Golcadomide 2029) and Breyanzi CAR-T (2028 assumption).Coordinate immersion workshops, launch execution, and stakeholder communication across MM and Lymphoma.D. People Leadership & Team DevelopmentLead, coach, and develop the Reblozyl Brand Lead and the Hematology District Manager (who leads the TAS field team).Set performance objectives, drive development plans, and support talent, succession, and capability building.Foster a high-performance, AI-enabled, patient-centric culture.E. Commercial Planning, Forecasting & BudgetDevelop scenario planning and production forecasts for...