Sr. Manager Global Brand Development & Marketing

We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

Effective from the date that Hasbro opens its new Boston location, this position will be onsite Tuesday – Thursday at Hasbro’s new HQ location in Boston, MA. In the interim, this position will be onsite Tuesday –Thursday at Hasbro’s HQ in Pawtucket, RI or at Hasbro’s temporary location in Boston, MA.

A Day In The Life as a Sr. Brand Manager:

• Develop yearly product strategy based on key brand initiatives, consumer insights, and entertainment strategy.
• Lead and collaborate with key partners including Brand Publicity, Integrated Media and Consumer Marketing Teams to execute cohesive, impactful marketing programs across multiple consumer touch points to drive sales
• Work with Design and Development to build an innovative toy line that is inspired by the Toy Strategy and improves channel growth opportunities and global retailer priorities
• Maintain current knowledge of consumer, product and marketing trends and competitive landscape.
• Analyze and interpret category data while collaborating with research team to inform the strategy
  Work with leadership team, ensuring the brand has a relevant long term consumer position and achieves maximum volume profit/growth.
• Own the development, analysis and communication of item-level forecasts, and partner with operations and logistics teams to manage inventory build.
• Analyze and track POS performance and utilize data to drive decision making.
• Partner with US Sales Organization to drive business at retail, including leading sales meeting presentations to customers and developing retailer-specific programs and activations.

What You'll Bring:

• 8+ years of progressive brand/strategy, product development experience in forward thinking consumer organization.
• Bachelors Degree in Marketing, Business Management or related field. MBA strongly preferred.
• Proven ability to transform a strategy and vision into actionable plans in a rapidly-changing fast-paced organization.
• A detailed understanding of the steps vital to bring products to market.
• Ability to collaborate and influence cross-functionally.
• Curiosity and a keen interest and ability to learn and evolve
• Strong relationship building and maintenance skills.
• Outstanding verbal, presentation and written communication skills.
• Ability to make informed decisions quickly to keep performance on track.
• Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters.

The pay transparency range for this role is listed below. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.

Pay Range$139,500—$209,300 USD

Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:

• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development 
• Exclusive Perks

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