Campaign Manager - B2B Marketing

Skip to main content Campaign Manager - B2B Marketing RobotLAB Inc. Dallas-Fort Worth Metroplex Apply Campaign Manager - B2B Marketing RobotLAB Inc. Dallas-Fort Worth Metroplex 2 weeks ago 99 applicants See who RobotLAB Inc. has hired for this role Apply Save Report this job Direct message the job poster from RobotLAB Inc. Sherry Gaff Sherry Gaff Director of Talent & Culture RobotLAB owns the last mile of robotics and AI, by helping business owners automate tasks that people don’t want to do anymore. Spanning 36 locations nationwide, we service a range of prominent brands, including Hilton, Marriott, Disney, and Kura Sushi, as well as smaller locations such as restaurants, assisted living facilities, supermarkets, warehouses, and even nuclear power stations.Position Overview:We’re looking for a Campaign Manager to help drive growth across our B2B marketing and franchise development efforts. This is a high-impact role for someone who knows how to build and execute smart, results-driven campaigns while also thinking strategically about pipeline growth, brand positioning, and audience engagement.This person will sit at the intersection of demand generation, franchise recruitment, content, sales enablement, and AI-powered marketing innovation. We want someone who is curious, proactive, and excited to experiment with new tools, especially AI, to make campaigns faster, smarter, and more effective. This is a hybrid role requiring three days per week in the office and allowing two days per week of remote work.What You’ll DoOwn and execute integrated marketing campaigns that support B2B lead generation and franchise development goals.Plan and manage campaigns across email, paid media, organic social, content, events, webinars, partnerships, and outbound support.Partner closely with leadership, sales, and franchise development teams to create campaigns that generate qualified leads and move prospects through the funnel.Build compelling messaging tailored to business decision-makers, franchise prospects, and strategic partners.Develop campaign briefs, timelines, performance goals, and post-campaign analysis.Coordinate the creation of campaign assets including landing pages, email sequences, ad copy, sales collateral, and promotional content.Track, measure, and optimize campaign performance using KPIs such as lead volume, conversion rates, cost per lead, pipeline influence, and ROI.Manage campaign calendars and ensure initiatives launch on time and with excellence.Use audience insights, CRM data, and market trends to improve targeting and performance.Bring fresh ideas to the table and continuously test new approaches to drive better results.AI in This RoleWe’re not looking for someone who is just “aware” of AI.We want someone who is genuinely excited to dive in and use AI as a force multiplier in their work.Use AI tools to accelerate campaign planning, research, content ideation, segmentation, reporting, and optimization.Explore new ways to improve personalization, speed to launch, and campaign performance through AI.Help identify repeatable workflows where AI can create leverage for the marketing team.Stay current on emerging AI tools and trends that can strengthen B2B and franchise marketing.Bring a test-and-learn mindset to how AI can improve both efficiency and...