Senior Business Development Manager - Protection & Control (Utilities)

Location:

Petaling Jaya, Selangor,Malaysia

Job ID:

R0116575

Date Posted:

2026-01-13

Company Name:

HITACHI ENERGY MALAYSIA SDN. BHD.

Profession (Job Category):

Sales, Marketing & Product Management

Job Schedule: 

Full time

Remote:

No

Job Description:

The Opportunity

Hitachi Energy is seeking a Senior Sales Specialist to drive growth across our Substation Protection & Control and Communication portfolio in Malaysia. This role is focused on developing new business opportunities, managing key customer relationships, and expanding our presence within the utility and power sectors.

You will join our Grid Automation business, which delivers market-leading solutions spanning substation automation, protection and control, communication networks, grid edge technologies, and enterprise software. Working closely with utilities, industrial customers, channel partners, and internal stakeholders, you will play a key role in supporting Malaysia's energy transition while contributing directly to business growth.

We are looking for a commercially driven sales professional with strong knowledge of the Malaysian power and utility market, proven experience managing sales targets, and the ability to build trusted customer relationships while operating with a high degree of autonomy.

How You'll Make an Impact

• Drive sales growth for Substation Protection & Control and Communication solutions across Malaysia.
• Develop and execute sales strategies to achieve revenue, order intake, and market share objectives.
• Build, maintain, and expand relationships with utility customers, EPC contractors, consultants, channel partners, and other key stakeholders.
• Identify, develop, and manage a healthy sales pipeline through proactive business development activities.
• Utilize Salesforce (SFDC) and other company tools to manage opportunities, forecast sales performance, and drive pipeline visibility.
• Prepare competitive proposals and commercial offers aligned with customer requirements and Hitachi Energy's business objectives.
• Lead negotiations and coordinate bid/no-bid decisions, risk reviews, and internal approval processes.
• Collaborate closely with account managers, proposal teams, product specialists, and country and regional leadership teams.
• Monitor market trends, competitor activities, and customer developments to identify new business opportunities.
• Travel regularly within Malaysia to engage customers, develop relationships, and support business growth.
• Ensure compliance with Hitachi Energy's Health, Safety, Environment (HSE), integrity, and business conduct standards.
• Live Hitachi Energy's values of safety and integrity by taking responsibility for your actions while supporting colleagues, customers, and the wider business.

Your Background

• Bachelor's Degree or Diploma in Electrical Engineering or a related field.
• Minimum 8-10 years of experience in technical sales, business development, or account management within the electrical power, energy, or utility sector.
• Proven track record of achieving individual sales targets and developing new business opportunities.
• Experience selling products or solutions related to power transmission and distribution, substation automation, protection and control, switchgear, transformers, grid automation, or related utility applications.
• Strong understanding of the Malaysian utility and energy market.
• Experience using CRM systems, preferably Salesforce (SFDC), to manage pipeline development and sales forecasting.
• Demonstrated ability to manage both internal and external stakeholders and influence outcomes across complex sales cycles.
• Self-driven, commercially minded, and capable of working independently with minimal supervision.
• Strong presentation, negotiation, and relationship-management skills.
• Excellent written and verbal communication skills in English.
• Professional Mandarin language proficiency is required to effectively engage and build relationships with a significant portion of our customer base and business stakeholders in the target market.
• Willingness to travel extensively within Malaysia for customer meetings and business development activities.

What Success Looks Like

• Consistently develops and converts a strong sales pipeline.
• Builds long-term customer relationships and identifies new growth opportunities.
• Achieves or exceeds sales and business objectives.
• Demonstrates strong market knowledge and customer engagement.
• Collaborates effectively across teams while maintaining a proactive, customer-focused approach.

More about us:

We pride ourselves on offering a holistic range of competitive benefit programs to support your financial, physical and mental wellbeing and personal development. We want you to truly thrive with us – in work and out. For this role, depending on grade and experience, we offer the following employee benefits (subject to the respective plan rules):

• Employer-sponsored medical plan (inc. dental care)

• Employer provident fund (EPF) – employer and employee

• Group Term Life insurance, Group Personal Accident insurance, Group Business Travel insurance

• Hospitalization Insurance.

• Leave programs (Annual leave, medical leave, Hospitalization leave, Exam leave etc.).

*Benefits are subject to the respective plan rules.

We can provide more information during the recruitment process.

Accessibility and reasonable accommodation

Qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access the Hitachi Energy career site as a result of your disability. You may request reasonable accommodations by completing a general inquiry form on our website. Please include your contact information and specific details about your required accommodation to support you during the job application process.

This is solely for job seekers with disabilities requiring accessibility assistance or an accommodation in the job application process. Messages left for other purposes will not receive a response.

Use of Al and automated tools in recruitment

As part of our recruitment process, Hitachi Energy uses digital and automated tools, including Al-supported solutions, to assist with activities such as application screening, job matching, and interview scheduling. These tools are designed to support our recruiters and do not replace human decision-making. Candidate data is processed in accordance with applicable data protection and employment laws as well as Hitachi's Global Data Privacy Notice.

Background Screening and Security Checks

As part of the hiring process, Hitachi Energy conducts pre-employment background checks that may include verification of employment history, education, criminal records, and other relevant information, in accordance with applicable laws.

For certain roles—particularly those involving access to sensitive information, financial responsibilities, client data, regulated environments, or security-sensitive functions—additional or more comprehensive background or security screenings may be required. These may include, but are not limited to, enhanced criminal history checks, credit history reviews (where legally permissible), sanctions screening, or other due diligence measures aligned with the responsibilities of the position.

The scope and depth of any background or security review will be determined based on the nature of the role and business necessity, and will always be conducted in compliance with applicable federal, state, and local laws. Candidates will be notified and, where required, asked to provide consent prior to the initiation of any such checks.