Regional Sales Manager

Work Model: Hybrid (4-5 days on-site/customer-facing as needed) Bachelor's degree in Business, Commerce, or related field 3-5+ years of experience in CPG sales, key account management, or retail execution roles Proven track record of personally driving in-store execution excellence while leading and developing field sales teams Strong experience operating across store-level execution and head office strategy Leadership & Team Development: Proven ability to build, coach, and elevate TSR performance Player-Coach Mindset: Comfortable balancing direct execution with team leadership Influence & Relationship Building: Ability to influence outcomes from store managers to senior leaders Commercial Acumen: Strong understanding of pricing, promotion, assortment, and margin dynamics Execution Mindset: Relentless focus on translating strategy into in-store results Upsell & Growth Orientation: Naturally identifies and converts incremental opportunities Cross-Functional Leadership: Works seamlessly across teams and regions Data-Driven Decision Making: Leverages insights to drive both personal and team actions Agility & Ownership: Demonstrates accountability for individual and team outcomes Based in Ontario with regular travel across the region (~75%) Valid driver's license and access to a reliable vehicle Comfortable working in a dynamic, high-performance sales environment Drive In-Store Disruption & Upsell Growth Lead by example in-store, personally identifying and activating points of disruption while coaching TSRs to do the same across their territories Build and develop a high-performing team of TSRs, setting clear execution standards and expectations Consistently uncover and execute upsell opportunities—both directly and through TSR-led initiatives Ensure best-in-class execution across distribution, visibility, and promotional intensity through strong field leadership and hands-on involvement Build and maintain relationships with store operators, district managers, and local decision-makers, while elevating TSR capability in customer engagement Develop and execute customer business plans grounded in insights and clear growth levers Prepare and deliver compelling business reviews, representing both regional performance and team impact