Director, Digital Growth Marketing

Skip to main content Director, Digital Growth Marketing ThoughtSpot Mountain View, CA Director, Digital Growth Marketing ThoughtSpot Mountain View, CA 1 week ago Be among the first 25 applicants See who ThoughtSpot has hired for this role No longer accepting applications Report this job ThoughtSpot provided pay range This range is provided by ThoughtSpot. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $190,000.00/yr - $230,000.00/yr Additional compensation types RSUs Direct message the job poster from ThoughtSpot Beth Noreen Beth Noreen Senior Recruiter | Strategic Sourcing and Talent Engagement The RoleThoughtSpot is looking for a Director, Digital Growth Marketing to lead our digital growth programs across paid media, organic search, and key conversion paths.This is a hands-on, player-coach role for a leader who can set direction, stay close to execution, and drive measurable results across digital channels. You will directly manage our paid media agency across search, paid social, display, and video, while also managing a team member who oversees our organic search agency.You will work closely with product marketing, integrated marketing, sales, web, design, and regional marketing teams to ensure digital programs are aligned to campaign priorities, GTM motions, and product launches. You will also help improve conversion journeys, strengthen measurement, and evolve the tools and workflows that support efficient, scalable growth. We’re looking for someone who is AI-forward in how they work and how they think about growth, using AI to improve speed, decision-making, creative development, and campaign performance.What You Will DoLead ThoughtSpot’s digital growth programs across paid media, organic search, and key conversion pathsDirectly manage the paid media agency, including planning, execution oversight, performance management, budget alignment, and optimization across channelsManage and support the team member who oversees the organic search agency, ensuring strong alignment to business priorities, clear execution, and visibility into performanceGuide paid programs across search, paid social, display, video, and other relevant acquisition channelsSet direction on channel investment, budget allocation, and performance priorities across digital programsPartner with product marketing, integrated marketing, sales, web, and regional marketing teams to align digital execution with campaign priorities, GTM motions, and product launchesImprove digital conversion journeys by aligning audience strategy, messaging, content, landing pages, and funnel follow-throughOversee organic search performance and ensure it supports broader traffic, conversion, and pipeline goalsStrengthen measurement across digital programs, including campaign tracking, reporting consistency, attribution inputs, and lead quality visibilityTranslate performance data into clear insights and recommendations, including reporting on spend efficiency, conversion performance, lead quality, and pipeline contributionIdentify opportunities to improve channel performance and growth based on data, market signals, and business prioritiesPartner with design...