VP, GTM Enablement

By continuing to use and navigate this website, you are agreeing to the use of cookies. Accept Close Skip to main content Life at Optimizely Diversity and Inclusion Executive Team Locations Sign in Search by Keyword Search by Location   Clear Life at Optimizely Diversity and Inclusion Executive Team Locations Sign in Search by Keyword Search by Location Show More Options Loading...   Clear Select how often (in days) to receive an alert: Create Alert VP, GTM Enablement Apply now » Date: Jul 7, 2026 Location: US London, GB, WC2N 4JS Company: Optimizely We're not here to add to the noise. We're here to cut through it- with AI that actually works for marketers.   From AI-powered content creation to world-class CMS and the industry's most trusted experimentation platform, Optimizely is the tool modern marketers actually want to use. AI-Ready. Set. Go.   10,000+ brands including H&M, PayPal, and Zoom already get it. So do Gartner, Forrester, and IDC, who consistently recognize us as leaders in MarTech.   But here's the thing about building great products: it takes great people. Our 1,600+ Optimizers across 12 global offices are curious, collaborative, and refreshingly human. We don't do corporate speak. We do real conversations, big ideas, and genuinely care for the work we make together.   If you want to be part of a team that's shaping the future of marketing technology — and actually enjoys doing it — you're in the right place. Find us on Instagram: @optimizely  Introduction Optimizely is building the world’s leading agentic platform for Marketing and Digital leaders, and we’re investing in a unified GTM Enablement function to match. This is a newly created senior leadership role that consolidates sales, SDR, and customer success enablement under a single strategic owner - designed to ensure every revenue-facing team member has the knowledge, skills, and tools to perform at their best.As VP of GTM Enablement, you will set the enablement strategy and operating model, lead a team of role-based enablement managers, and own the programs and infrastructure that move win rates, quota attainment, ramp time, and net revenue retention. You will report to the CRO and partner closely with the CCO, and senior leaders in GTM teams as your primary stakeholders.The ideal candidate has deep experience enabling multiple GTM motions simultaneously: direct enterprise, mid-market, SDR/BDR, and post-sale customer success -and knows how to build an enablement function that acts as a strategic multiplier on the revenue org, not just a training team. You are excited by the opportunity to build an agentic enablement infrastructure that gets the right customer-facing asset to the right field rep at the right moment (customer stage), and you understand how AI can transform the way field teams learn and perform.Job Responsibilities •    Build and lead the GTM Enablement function: Establish and operationalize Optimizely’s consolidated GTM Enablement team, spanning Sales, SDR, and Customer Success. Set the team charter, annual priorities, and quarterly roadmap in alignment with the CRO, CCO, SVP of Marketing, and VP of GTM Strategy. Manage and develop a team of role-based enablement managers and represent enablement in ELT forums with regular impact reporting.•    Agentic enablement infrastructure: Own the full enablement technology stack - including LMS, GTM Buddy, Opal-powered knowledge delivery, and the SharePoint Resource Hub. Drive the build-out of an agentic enablement layer that delivers the right information to reps at the right moment in their sales or CS motion....