Founding Product Marketer

ResourcesCompanyContact UsResourcesCompanyContact UsFounding Product MarketerFounding Product MarketerFull-Time, SF Bay Area (Remote)About Peer AIWe're a Bay Area-founded, remote-friendly company backed by investors with deep roots in both technology and life sciences. Our platform is live with top-tier pharma customers today, and we're growing fast in a $15B addressable market spanning document authoring, submission workflow management, and agency interactions with the FDA and EMA.Our VisionAt Peer AI, we are working to clear the path for important scientific and medical discoveries, so that treatments reach the patients who need them as quickly as possible.Our ValuesDrive Impact: We focus on delivering real results for our users. Making their work easier, better, and more meaningful.Be the Expert: We lead with deep expertise, curiosity, and honesty to guide others toward the best outcomes.Go for Great: We take pride in pushing past good enough to deliver standout work in every detail.Win as a Team: We succeed together. We build trust, share ownership, and help each other grow every day.The OpportunityThis is Peer AI’s first dedicated marketing hire. You’re not inheriting a playbook; you’re writing it. The role sits squarely at the intersection of product marketing and growth marketing, which means you’ll own both the narrative that makes us credible and the engine that makes us findable.Our buyers are regulatory affairs and medical writing teams at pharma, biotech, and CRO organizations. The most critical thing for Peer AI’s growth is to understand them better than anyone else building in this space, and translate that understanding into positioning, campaigns, and sales tools that actually resonate.You’ll work directly with the founders, with high executive visibility from day one and the opportunity to build a marketing function as we scale.What You’ll DoDefine the product story and own positioningDevelop the core positioning and messaging that makes Peer AI distinct — grounded in how regulatory teams actually describe their pain, not how we describe our product.Build and maintain a messaging architecture that scales across segments (pharma, biotech, CRO), personas and channels.Own all GTM launches: define the narrative, coordinate cross-functional readiness, and drive adoption of new features with customers and prospects.Create the sales enablement assets that help close deals: battle cards, one-pagers, decks, objection-handling guides, and competitive positioning.Own the competitive narrative: track alternative solutions (including in-house and legacy tools), arm the sales team with clear, current differentiation that holds up in head-to-head evaluations.Be the authority on our buyers and marketRun ongoing customer and prospect research (interviews, win/loss analysis, and customer advisory conversations) to develop a sharp, nuanced view of how regulatory teams think, buy, and adopt new tools.Define and sharpen the ICP in partnership with sales: who we’re going after, why, and what triggers a purchase decision.Track the competitive landscape and synthesize it into clear, actionable intelligence for the sales team and product roadmap.Be the person in the room who can credibly say: “Here’s what our buyers actually care about, and here’s what they’re skeptical of.”Build demand gen programs that support our GTM motionDesign and execute demand generation programs — across organic content, paid, industry events, and partner channels — that reach regulatory and quality leaders at target accounts.Work closely with sales to ensure a consistent flow of quality leads and smooth handoffs.Develop a content strategy rooted in genuine domain expertise that positions Peer AI as a trusted voice in regulatory operations and drives inbound interest from target accounts.Build a targeted events and conference strategy: identify the industry moments that matter (DIA, RAPS, SCOPE) and maximize our presence and ROI at conferences.Build...