Lifecycle Manager

This website uses cookies to ensure you get the best experience. Voy and our selected partners use cookies and similar technologies (together “cookies”) that are necessary to present this website, and to ensure you get the best experience of it. If you consent to it, we will also use cookies for analytics purposes. See our Cookie Policy to read more about the cookies we set. You can withdraw and manage your consent at any time, by clicking “Manage cookies” at the bottom of each website page. Accept all cookies Decline all non-necessary cookies Cookie preferences Select which cookies you accept On this site, we always set cookies that are strictly necessary, meaning they are necessary for the site to function properly. If you consent to it, we will also set other types of cookies. You can provide or withdraw your consent to the different types of cookies using the toggles below. You can change or withdraw your consent at any time, by clicking the link “Manage Cookies”, which is always available at the bottom of the site. To learn more about what the different types of cookies do, how your data is used when they are set etc, see our Cookie Policy. Strictly necessary These cookies are necessary to make the site work properly, and are always set when you visit the site. Vendors Teamtailor Analytics These cookies collect information to help us understand how the site is being used. Vendors Teamtailor Accept these cookies Decline all non-necessary cookies Skip to main content Career menu Employee Log in as employee Candidate Log in to Connect Homepage joinvoy.com Share page Facebook X LinkedIn Mail Marketing · London · Hybrid Lifecycle Manager Apply for this job The opportunityYou'll join the Lifecycle team at Voy, sitting at the intersection of marketing, product, data, and clinical. The team owns email, SMS, push, and in-app channels as genuine performance drivers — not just communication tools — and is focused on scaling Lifecycle attributed revenue 2x. You'll work alongside Lifecycle Marketing Managers who move fast, experiment constantly, and care about commercial outcomes.This role gives you direct ownership of campaigns that move core growth metrics: CVR, CAC, retention rate, and LTV. You'll have the autonomy to run experiments, shape segmentation strategy, and write copy that converts — with the data infrastructure to see the impact of your work clearly.What you'll doDesign and execute campaigns that drive lead conversion, first-time buyers, reactivation, and long-term retention across email, SMS, push, and in-app.Build and optimise automated flows and trigger-based campaigns using customer behaviour data to improve engagement and CVR at every funnel stage.Own A/B testing across all Lifecycle channels — develop hypotheses, run experiments, and apply learnings to meaningfully move conversion rates.Write high-impact copy tailored to audience segments and funnel stages, from first-touch nurture to win-back sequences.Track campaign and funnel performance in Looker, Metabase, and Mixpanel — identify optimisation opportunities and feed them back into execution.Partner with Lifecycle Marketing Managers to translate customer data into segmentation strategies that improve targeting precision and campaign ROI.Contribute to scaling Lifecycle as a channel by documenting what works, building repeatable templates, and improving operational efficiency across campaigns.Who you areTakes full ownership of campaigns end-to-end — from brief to build to performance analysis — without needing to be chased.Data-informed by default: you reach for the numbers before forming an opinion, and you know how to turn experiment results into actionable next...