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Field Marketing - Manager
Veeva Systems
Boston, MA
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Field Marketing - Manager
Veeva Systems
Boston, MA
1 week ago
123 applicants
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Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year with extensive growth potential ahead.At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.The RoleAs Field Marketing Manager, you will develop and execute integrated marketing plans to meet or exceed the North American revenue and retention goals. You will work closely with Sales, Market Strategists, and Product Marketing teams in a fast-paced and rapidly growing business.What You'll DoOversee and drive demand generation and field marketing plans to support revenue objectives of the existing customer base and acquire new customersOwn strategy, development, and execution of targeted marketing programs that include but are not limited to demand generation campaigns/nurtures, customer retention and education campaigns, field events, user events, industry events/tradeshows, webinars, digital and PROpen to contributing new ideas campaigns and program approaches to break into new and competitive marketsWrite on-message campaign copy (including landing pages, emails, and social posts) that drives high engagement and conversionWork closely with sales teams to craft account-level marketing plans for top strategic accountsUnderstand...
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