Account Executive, Agency

Need help growing your cannabis brand? Work with Herb Agency!Get in Touch →Need help growing your cannabis brand? Work with Herb Agency!Get in Touch →advertise with herbSubscribeadvertise with herbNEWSHOW-TOSDispensariesDealsPRODUCTSGUIDESadvertise with herbSubscribeadvertise with herbNEWSHOW-TOSDispensariesDealsPRODUCTSGUIDESWork at HerbAccount Executive, AgencyHerb is a cannabis media and marketing company. We’ve been in the space for over a decade, built an audience of 14 million, and spent that time figuring out what actually works for cannabis brands in an environment where Google and Meta mostly won’t take your money. Herb Agency is the marketing services arm. We run paid media, SEO, programmatic, email, and content for cannabis brands, dispensaries, accessory companies, hemp companies, and other businesses operating in regulated categories. It’s a real business with real clients - and we’re hiring because it’s growing. About the RoleThis is an individual contributor role. You’ll report directly to the Director of Sales, and your job is to go find business - not wait for it. That means building your own pipeline, running deals, and closing them. We’re not going to hand you a warm book on day one. During ramp-up, the expectation is that you’re generating your own leads and booking your own meetings. Once you’ve shown you can do that, you’ll have an SDR feeding you additional pipeline. It’s not about proving yourself for the sake of it - we want to know you can generate meetings independently, because that skill matters throughout the role, not just at the start. Once deals are signed, a CSM team handles delivery. You'll support CS through the early months to ensure a clean handoff and help build the relationship, but CS becomes the primary contact and owns client success. You're there to back them up, not carry the weight. We’re looking for someone 2–3 years in, ideally with agency or digital marketing experience. If you’re coming from a different background but your sales fundamentals are genuinely strong, we’re open to talking - just know the learning curve on the product side will be steeper without that context.What You'll OwnFINDING AND CLOSING NEW BUSINESS:Prospect into cannabis brands, dispensaries, accessory companies, hemp companies, and other regulated categories - outbound is a big part of the jobGenerate your own leads and book your own meetings, particularly during ramp-upRun discovery calls, build proposals, and close deals across our media, SEO, and advertising productsWork with the SDR once you’re ramped - give direction, use what they surface, and stay on top of your pipelineUse whatever tools make you sharper, including AI, for research and outreachOWNING THE RELATIONSHIP AFTER THE DEAL:Stay close to accounts you bring in, especially in the first few monthsHandle the handoff to CSM properly so clients don’t feel droppedFlag upsell opportunities and surface problems before they become churnKEEPING YOUR HOUSE IN ORDER:Log everything in CRM - calls, notes, stage changes, next stepsKnow where your number stands at any point in the monthBe honest about what’s real pipeline and what isn’tWhat We NeedTHE BASELINE:2–3 years in a closing role, preferably at a digital marketing agency or in a marketing services environmentYou’ve built pipeline yourself before - not just worked inbound or inherited accountsComfortable prospecting into cannabis brands, dispensaries, accessory companies, hemp companies, and similar regulated businessesYou're comfortable selling solutions in the $5,000 to $25,000 MRR range - deals that are real money for clients but don't require executive air cover to close.You can run a sales process start to finish without needing to be walked through each stageClean CRM habits - you don’t need to be reminded to log your callsYou can hold a real conversation with a marketing director at a cannabis brand and understand what’s actually going on in their businessClear communicator - on calls and in...