Marketing Manager

Back to all rolesMarketing ManagerApplyJob detailsMarketingCedar- Lahore- The Enterprise Building,Multan Road, LahoreFull-timeResponsibilities  Marketing Operations Leadership & Team Management Manage and coach the marketing execution team (email, paid, social, content/design support as applicable). Assign work, set priorities, remove blockers, and ensure on-time delivery across all channels. Create repeatable workflows, approval paths, and standards to keep output consistent and scalable. Establish meeting cadence (weekly production meeting, campaign kickoffs, retro reviews). Deliverables: team workflow, weekly priorities board, SLA timelines, campaign calendar governance. Campaign Planning & Integrated Execution (All Channels) Own end-to-end campaign operations across email + ads + social + landing pages + content distribution. Translate business priorities into a campaign calendar with deliverables, deadlines, owners, and launch QA. Ensure all marketing activities align with brand voice, compliance, and audience segmentation. Coordinate cross-functionally with Sales/CS/Product/Creative to launch campaigns smoothly. Deliverables: campaign briefs, launch checklists, calendar, cross-functional status reporting. Email Marketing: Templates, QA, Segmentation & Deliverability Build and maintain a library of approved email templates (newsletters, nurture, promos, transactional, events). Ensure mobile responsiveness, accessibility, branding consistency, and strong CTAs. Manage segmentation rules, suppression lists, opt-in compliance, and deliverability best practices. Implement A/B tests (subject lines, content blocks, send times) and document learnings. Deliverables: template system, email QA checklist, deliverability monitoring, test log.  AEO/SEO & Content Optimization (Findability + Conversion) Own operational execution of on-page SEO + AEO: metadata, headings, schema basics (as needed), internal linking, content formatting for “answers.” Partner with content owners to implement keyword/intent mapping and update priority pages. Maintain an optimization backlog and ensure updates ship on schedule. Track search visibility and conversion impact (leads, demo requests, sign-ups). Deliverables: SEO/AEO checklist, optimization roadmap, content update queue, reporting. Paid Ads Management (Setup, QA, Budget Pacing, Optimization) Manage ad operations across platforms (e.g., Google/Meta/LinkedIn) depending on your stack. Own campaign setup, tracking parameters (UTMs), creative handoff, and launch QA. Monitor budget pacing, performance, and optimize for CPL/CPA/ROAS (based on org goals). Coordinate creative refresh cycles and ensure testing is structured. Deliverables: paid media launch checklist, pacing sheet, testing roadmap, weekly performance notes. Social Media Operations (All Platforms) Manage social publishing across all active platforms (organic and paid social coordination). Build/maintain social calendars, ensure brand consistency, and coordinate asset creation. Monitor community engagement (comments/messages) and route inquiries appropriately. Produce monthly reporting on growth, engagement, and traffic/conversion influence. Deliverables: social calendar, content standards, response guidelines, monthly insights.  Marketing Systems, Tools & Process Governance Own marketing tool stack operations: marketing automation, CRM integration, landing page tools, analytics dashboards, link tracking, and scheduling tools. Maintain governance for naming conventions, campaign tagging, UTMs, and folder structures. Document SOPs, create training materials, and ensure team adoption. Improve efficiency through automation (templates, workflows, approvals, routing). Deliverables: SOP library, system governance doc, automation roadmap.  Measurement, Analytics & Reporting (Performance + Insights) Build dashboards and a reporting cadence (weekly performance snapshot + monthly deep dive). Track end-to-end funnel metrics: traffic → leads → MQL → SQL...