Product Marketing Manager - Full-Time/Contract

Role responsibilities

The role involves developing go-to-market strategies, messaging, and positioning for new products and features within the fantasy sports and prediction market space. The manager will coordinate marketing for major sporting events and collaborate cross-functionally to drive user adoption and retention.

Requirements

Candidates must have over 6 years of marketing experience and a deep fluency in sports, specifically fantasy sports or prediction markets. Strong project management skills and the ability to translate data into marketing strategies are essential.

Key skills

Product Marketing, Go-To-Market Strategy, Lifecycle Marketing, Positioning, Messaging, Project Management, User Insight Analysis, Campaign Management, Audience Segmentation, KPI Definition, Cross-functional Collaboration, CRM, Market Research, Sports Industry Knowledge, Fantasy Sports Mechanics, Prediction Markets

Keywords

Product Marketing, Growth Marketing, Lifecycle Marketing, GTM Strategy, Fantasy Sports, Prediction Markets, Amplitude, Intercom, AppsFlyer, KPIs, CRM, User Segmentation, Sports Betting, DFS, Market Positioning, Campaign Briefs, User Insights, Sports Calendar, Bettor Behavior, Remote-First