Product Manager, Marketing Technology

Role responsibilities

The Product Manager leads the roadmap, execution, and optimization of marketing-owned tools and serves as a stakeholder for IT-owned platforms. They translate business needs into technical requirements and coordinate cross-functional delivery to drive growth and efficiency.

Requirements

Candidates need 5+ years of experience in product management or marketing technology with a strong understanding of B2C and performance marketing. Proficiency in managing backlogs, UAT, and tools like CRM, CDP, or analytics platforms is required.

Key skills

Product Management, Marketing Technology, Roadmap Execution, User Stories, Backlog Management, Cross-functional Collaboration, User Acceptance Testing, Change Management, Data Fluency, B2C Marketing, Performance Marketing, Stakeholder Management, Agile Methodology, KPI Tracking, Vendor Management, System Optimization

Keywords

MarTech, CDP, CRM, Analytics, Marketing Automation, Invoca, OneTrust, Power BI, Azure, Agile, PMO, Attribution, Funnels, Governance, Compliance, B2C, Performance Marketing, User Stories, Acceptance Criteria, Roadmap